Facebook and Instagram users remembered those who are no longer with us in August, as late singer Aretha Franklin and late Sen. John McCain (R-Ariz.) were among Facebook IQ's Hot Topics for the month. Former President Barack Obama also cracked Instagram's list in the people topic, while Facebook users chatted about Amazon CEO Jeff Bezos....
Facebook and Instagram Users Remembered Aretha Franklin and John McCain in August
↧
↧
Pitch Hires 72andSunny Executive as Chief Creative Officer
Pitch, an agency part of Project Worldwide, today announced the appointment of Galen Graham as CCO, effective immediately. The award-winning executive hails from 72andSunny, where he was group creative director, and replaces executive creative director team Gage Clegg and Becca Morton who recently left Pitch for Google. Graham's hiring comes on the heels of Sara...
↧
WhatsApp: Here’s How to Mute a Chat
Did you know that WhatsApp allows you to mute chats so that you'll stop receiving notifications about them? Our guide will show you how this works. Note: These screenshots were captured in the WhatsApp application on iOS. Also note, the process is slightly different on iOS and Android, but our guide will point out the...
↧
Teenage Mutant Ninja Turtles Relaunches With WWE, J. Crew and Amazon Ahead of New Series
Nickelodeon isn't just turning up the heat on its new Teenage Mutant Ninja Turtles reboot. The kids network is also bringing the muscle with John Cena and the WWE, making a splash at SummerSlam, one of the biggest events of the year for the sports entertainment brand, and heavily promoting the superstar's role as a...
↧
This Menswear Startup Is Styling Its Customers Based on Their Spotify Playlists
As smart technology continues to infiltrate the fashion industry, shopping experiences are becoming more and more personal. San Francisco-based menswear startup Eison Triple Thread has released a new Fits web app that will recommend clothes from its collection based on users' Spotify data. The website, and soon-to-be native app, will allow users to log into...
↧
↧
Quicken Loans Sends $400 Million Media Account to IPG Mediabrands Agency UM
Mortgage lending company Quicken Loans has concluded a review of its media buying and planning account launched in January by selecting IPG Mediabrands' UM as its media agency of record. UM will be tasked with creating and implementing an integrated media plan to promote brand awareness for the client's Quicken Loans and Rocket Mortgage brands,...
↧
How to Market a Seemingly Boring Industry in a Unique Way That Results in Page Views
If you have even a passing interest in marketing, you have probably heard the phrase "content is king." If you're a marketer, those three words have probably been drummed into your brain so hard that they haunt your dreams! Like most clich?s, the reason this phrase has become so popular is because there is an...
↧
Pitchfork Names New Editor, Another Condé Nast Publication to See Executive-Level Turnover
Pitchfork, the music website that Cond? Nast acquired almost three years ago, is getting a new editor. Puja Patel, who has most recently been editor of Spin, will start as Pitchfork's editor-in-chief October 15. Patel replaces Ryan Schreiber, who founded Pitchfork in 1996 and has led the publication since then. "Puja is a highly-respected and...
↧
Prudential Shows Snapshots of Financial Health Across the Country in Its Latest Campaign
New data from Prudential Financial shows that one-third of Americans don't have a clear picture of their finances and retirement planing, with some thinking they are better off than they really are and others thinking they are worse off. The brand just released its very first Financial Wellness Census, a survey of 3,000 people between...
↧
↧
Nike Created a Hypnotic Tribute to Eliud Kipchoge, the Fastest Marathoner of All Time
When Nike wanted to attempt the almost certainly impossible goal of breaking the 2-hour marathon mark--a massively time-consuming, expensive and exhausting effort now known as "Breaking2?--the brand largely pinned its hopes on Eliud Kipchoge. The Kenyan long-distance dominator fell heartbreakingly short of the goal, crossing the finish line just 25 seconds over two hours on...
↧
New Study Reveals That 40% of Marketers Distrust Their Media Partners
Two years after the Association of National Advertisers dropped a report revealing pervasive transparency issues among media agencies and their clients, the level of trust marketers have in their relationships with media partners dropped 11 percent, according to a biyearly ID Comms 2018 Global Media Transparency Report. In 2018, 40 percent of the survey respondents...
↧
5 Steps for Protecting Your Brand Against Social Media Piracy
Social media has a problem with piracy. A rudimentary search on Facebook turns up films, TV shows and sports events that should be pay-per-view or subscription based. A reported one billion (yes, you read that right) people have watched Game of Thrones season 7 via illegal downloads or streams (only 31 million watched it legally)....
↧
How This Agency’s Holiday Gift Became a School Resource and Symbol of Hope
Like most agencies, Minneapolis-based agency Periscope was looking for a unique way to thank clients. The result was Peace Paper, a project where people were asked to create and submit a small drawing, illustrating their interpretation of peace. After a flood of submissions, the agency put the art on wrapping paper that was sent to...
↧
↧
The Captain Marvel Trailer Has a Glorious, Lingering Product Placement for … Blockbuster?
The trailer for Captain Marvel, who emerges from relative obscurity to join the Marvel Cinematic Universe next spring, features a few interesting cameos--but none more unexpected than that of Blockbuster. The video rental chain has a lengthy, front-and-center product placement right at the beginning of the first official trailer for the superhero film, despite the...
↧
MDC Partners Retires KBS Brand, Folding It Into Forsman & Bodenfors
MDC Partners-owned agencies Kirshenbaum Bond Senecal + Partners and Forsman & Bodenfors are merging to form a new global creative offering under the latter's name, effectively putting an end to the KBS acronym. The new agency comes to market today with 700 employees across eight offices in North America, Europe and Asia and marries F&B's...
↧
3 Ways to Ensure Ad-Tech Spend Is Creating Actual Value
We all remember the chart from the early days of ad tech that showed how $1 coming from a marketer could become as little as $.25 to the publisher after being reduced by agencies and ad-tech firms. The world's largest marketers came out in unison telling the industry this must stop. They were partially right,...
↧
5 Ad-Tech Insights Learned From Dmexco and the Ad Trading Summit
Media executives gathered last week at the Dmexco exhibition in Cologne, Germany, and Ad Trading Summit (ATS) London for thought leaders' observations on the notoriously esoteric (yet increasingly ubiquitous) sub-genre of the industry. Here the most tech-savvy of the business on both sides of the Atlantic gather to trade war stories and insights. Below are...
↧
↧
Why the Future of Digital Marketing Lies in Automation and Chatbots
There is no question that mobile messaging is on the rise. By the end of 2018, 78 percent of the world's smartphone users will message every month, and the growth is only expected to continue. By 2021, it's predicted that the global user base for mobile messaging apps will have risen an additional 24 percent....
↧
Why Programmatic Provides a Better Digital Marketing Landscape
Everyone loves to hate on digital advertising, but it is here to stay--and adoption is on the rise. We all like the idea of uninterrupted content consumption, but someone has to pay for everything we do on the internet. The endless hours spent on social media or consuming streaming content wouldn't exist without the programmatic...
↧
An Emmy Awards Proposal Sent Hearts Aflutter on Facebook and Twitter Monday Night
When director Glenn Weiss proposed to his girlfriend, Jan Svendsen, during the 70th Primetime Emmy Awards Monday night, Cupid's arrow struck Twitter and Facebook. The surprise proposal was the most-tweeted-about moment on Twitter and the top social moment on Facebook during the event. Other data from the two social networks follows: Most-tweeted about Emmy moments:...
↧
More Pages to Explore .....
