Each day can feel like a new beginning, filled with the wonder of family, friends and personal discovery. Even the sad times, ultimately, hold transcendent power, adding to the sum of our humanity. Who in their right mind would risk throwing all that away by doing something as foolish and fleeting as checking their phone...
This Powerful Film Reminds Us That Texting While Driving Can Lead to a Permanent Dead End
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WhatsApp: Here’s How to Clear a Chat
Did you know that WhatsApp allows you to clear all of the messages in a chat without actually deleting the chat? Our guide will show you how this is done. Note: These screenshots were captured in the WhatsApp application on iOS. Also note, this process is different on iOS and Android, but our guide will...
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New Papa John’s Campaign Dumps the Founder to Focus on ‘Real’ Employees
Papa John's is attempting to regain control of its brand image in the first campaign from new agency of record Endeavor Global Marketing since removing controversial founder and longtime frontman John Schnatter from its marketing materials. The campaign, called "Voices," is a tribute to the "real" people--franchisee owners, restaurant managers, drivers, etc.--who form the backbone...
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Foods Made Up Half of Facebook IQ’s Topics to Watch for August
The power of positive thinking spread to Facebook users in August, as affirmations was one of Facebook IQ's Topics to Watch for the month. Affirmations and associated topics new thought, personal life, positive mental attitude, law of attraction, optimism, belief, spirituality, new age and gratitude saw conversations grow 3.2 times year-over-year and 1.3 times month-over-month,...
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Broadcasts’ Breakout Freshman Hits Attempt to Grow Audiences and Avoid Sophomore Slump
There's only one thing harder than creating a new broadcast TV hit: building on those ratings in the series' sophomore season. Time and again during the past few years, a freshman phenom has broken through in a big way--like Empire, How to Get Away With Murder, Blindspot and Quantico--only to lose a large portion of...
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Pinterest: Here’s How to Use the ‘More Ideas’ Tab
Did you know that Pinterest allows you to find Pins that are similar to those you've already saved by using a "More Ideas" tab? This tab can be found on each of your boards and individual board sections. Our guide will show you how the "More Ideas" tab works. Note: These screenshots were captured in...
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Instacart Thinks It Can Democratize Online Grocery. Here’s How
As it seeks to become the de facto grocery-delivery service in the U.S., Instacart announced a partnership with discount supermarket chain Aldi to bring online delivery to 1,300 of Aldi's 1,800 U.S. locations. The deal will let customers in 35 states--including California, New York, Florida, North Carolina and Minnesota--get Aldi goods, including organic produce and...
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How AI Can Inspire Consumers and Build Stronger Brand Loyalty
For too long, online consumers have been pitched the same kinds of clothes, the same types of opinions and the same sort of songs and over again, thanks to a like, an ad click or a Google search. We've been living in topical bubbles where our interest data is too often used to maintain our...
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Third-Party Influencer Marketing Platforms Can Now Access Pinterest’s Content Marketing API
Pinfluencers? Pinterest opened up its content marketing API (application-programming interface) to third-party influencer marketing platforms earlier this week in the hopes of carving out a spot for itself in a sector that has been dominated by Instagram, and the new insights that will be available to brands and influencers are already creating a buzz among...
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Credit Karma Gets Kooky Again With Its Latest Cracked Campaign
These days, you can bank on Credit Karma to deposit the funny. Back in July, a kooky cat lady and wind-chime-obsessed doofus appeared in ads that explored how using Credit Karma to improve your scores can help you get a new place and escape annoying roommates and neighbors. Now, the brand returns with similarly silly...
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On the Road to Brandweek: Accenture Interactive’s Glen Hartman on the Importance of Customer Partnerships
As the customer journey continues to unfold in so many different directions, understanding the experience on each of those paths is crucial for brands with ambition for longevity. This new reality calls for brand building via data-shaped experience which, in turn, requires companies to be more human, caring, empathetic and useful. This sea change has...
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YouTube Just Launched a New Destination for Gamers and Is Shuttering the YouTube Gaming App
In 2015, YouTube launched YouTube Gaming, a stand-alone application and destination for users to watch video-game-related content. Now, the Google-owned video-sharing platform has created a new hub for gamers on the standard YouTube website, which contains some of the features first introduced in the YouTube Gaming experience. This hub will replace the YouTube Gaming app...
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22squared Hires Former Volvo Lead as Its New Chief Creative Officer
Atlanta and Tampa-based creative agency 22squared announced today that it has hired Matt O'Rourke as CCO. O'Rourke joins the indie shop from Grey New York, where he served as executive creative director, oversaw global creative for Volvo and led that brand's acclaimed three-part "non-linear" campaign that included a wedding, a road trip and a space...
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Burger King Film Crew Finds Everyone Loves Its Chicken Tenders, Despite Them Not Existing
Burger King recently took to the streets of New York City and found quite a few fans of its Crispy Chicken Tenders. "I like the crispy crunch on the outside," raves one. Another praises "the tender all-white chicken inside." The problem? Burger King doesn't have chicken tenders, or at least hasn't had them since dropping...
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This Weekend’s New York Times Magazine Won’t Be Filled With Words
You'll listen to, not read this week's issue of The New York Times Magazine. With a sponsorship with GE, The New York Times Magazine's "Voyages issue" will feature stories told through audio that correspond with full images without captions in the magazine. "We have really just reinvented how you work your way through a magazine...
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Facebook Is Bringing More Context About Links in News Feed to More Places
The article context features Facebook began testing in News Feed last October and officially rolled out in the U.S. in April are being extended to more countries and updated further. The context button will now be available in Canada, Australia, New Zealand and Ireland. In addition, the age of the website or domain will be...
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Publishers Haven’t Fully Embraced Data, and It’s Deterring Potential Audiences
According to eMarketer, audience data is still underleveraged by publishers, with few having created new or meaningful revenue lines from it. This needs to change. Audience data is the key to helping publishers compete with the Facebook and Google duopoly for ad dollars, while fending off upstarts. Publishers are being pinched, and they must optimize...
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Blockchain and Other Emerging Tech Aren’t Going to Save Advertising
There is very little overlap between the number of people who want change and the number of people who are willing to change. Humans have these fantasies about white knight solutions in which something or someone rides in on a glorious steed and solves our problem in such a way that we are not required...
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Are Whale Noises the Secret to Business Success? This Guy With a Man Bun Says Yes
There's one in every company ... that dude in a man bun who thinks that expressionist movement, primal therapy, and core exercises will solve all your complicated workplace problems. He is wrong, of course, and he makes a spectacle of himself in daily meetings. He's undaunted, though, spouting platitudes like, "Learn to balance our bodies,...
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10 Lessons Learned From a Rebrand
It's hard to describe precisely the feeling of dismantling a brand you founded, but I imagine it's a lot like gutting a house your family has called home for a decade. Every room is a memory. Every piece of furniture has a story to tell. And yet your family has outgrown the house; there's no...
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