TV's revival craze continues, as Hulu has placed a direct-to-series order for a new season of the Kristin Bell drama Veronica Mars, which will air next summer. The streaming service has picked up the former UPN and The CW drama for an eight-episode season. As part of the deal with Warner Bros. TV, Hulu has...
Hulu Is Reviving Veronica Mars Next Summer
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Magna Report Forecasts 2018 Ad Sales to Reach Record High of Over $200 Billion
Magna, IPG Mediabrands' intelligence unit, predicted in a report today that full-year advertising sales in the U.S. will pass the record $200 billion mark. For the first time, digital is also expected to account for half of those sales (up 16 percent to approximately $106 billion in revenue). The report showed total U.S. advertising revenue...
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This Dystopian Sci-Fi Short Is a Surprisingly Effective Way to Promote Wool
The heroine of a new long-form ad touting Merino wool seems to have more working against her than just the unnatural fibers she's wearing. She has a crap job in a dreary factory (potentially hazardous to her health in many ways), and her sole dinner companion is her smartphone, though the translucent blobs of pink-food...
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Consumers Don’t Trust Facebook With Personal Data, Survey Says
U.S. consumers largely do not trust Facebook with their personal data in exchange for relevant services, a new survey has found--and Facebook isn't alone. The survey, conducted between July 13 and 23 by the first-party data company Jebbit, found that consumers are not entirely trusting of most major brands with their personal data in exchange...
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Adobe’s $4.75 Billion Purchase of Marketo Will Boast Its Ability to Compete With Salesforce
Adobe has ended over a week of speculation with the confirmation of a $4.75 billion purchase of California-based business-to-business software marketing specialist Marketo, a transaction that brings Adobe increasingly in competition with Salesforce Marketing Cloud. At $4.75 billion, the purchase from Vista Equity Partners is the biggest in Adobe's history and comes just months after...
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Self-Expression Is at the Heart of This Stunning Film Starring Game-Changing Model Jazzelle
Jazzelle Zanaughtti has made a name for herself by changing the rules in modeling. Her unconventional style is a refreshing change of pace from the somewhat predictable world of fashion. Additionally, her openness and honesty have earned her well-deserved global buzz and a legion of fans. British retailer Asos features Zanaughtti in its latest ad--and...
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Instagram Direct Messages Can Now Include GIFs
GIFs can now be added to messages on Instagram Direct. Instagram said in a blog post that tapping the new GIF button in the composer bar in any message thread will bring up a library of trending GIFs, powered by Giphy. GIFs can also be searched by keyword or phrase. Or people can tap "random"...
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Envoy Acquires Agencies Bulldog Drummond and Leviathan, and Launches a Consultancy Network
Envoy, a design consultancy-agency hybrid based in Irvine, Calif., announced today that it has acquired San Diego design studio Bulldog Drummond and Chicago experiential agency Leviathan. The three companies will combine to form Envoy Group, a self-described "strategic cross-discipline consultancy" offering strategy, design and tech services. Envoy Group will employ more than 100 people working...
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Bud Light Unlocked Its Victory Fridges for Browns Fans Who Absolutely Deserved Free Beer
Thursday night, the Cleveland Browns won their first game in nearly two years, beating the New York Jets 21 to 17. As promised earlier this summer, Bud Light was on hand to celebrate the end of the Browns' losing streak, unlocking the Victory Fridges it placed at stadiums and bars across Cleveland. "The Browns have...
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To Promote Her Upcoming Show, This Finnish Pop Star Appeared as an AR Cartoon in a Donald Duck Comic Book
While brands have experimented with augmented reality on surfaces ranging from murals to milk cartons, a Finnish pop star is using the technology to layer herself into a comic book. To promote her sold-out show next month, Sanni, one of Finland's favorite artists, and her label Warner Music Finland decided to insert her into Finland's...
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Instagram: Here’s How to Share a GIF in a Direct Message
Instagram launched the ability for users to share GIFs in Instagram Direct messages. Our guide will show you how this works. Note: These screenshots were captured in the Instagram application on iOS. Step 1: On your Instagram home feed, tap the paper airplane symbol in the top-right corner of the screen to go to your...
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4A’s Advertiser Protection Bureau Introduces Resources for Stronger Ad Buying Guidelines
The American Association of Advertising Agencies (4A's) Advertiser Protection Bureau (APB) introduced two new Advertising Assurance resources today, the Brand Safety Floor and the Brand Suitability Framework. "The best thing for the industry is transparency" and moving away from "fragmented standards," UM executive vice president, chief digital and innovation officer Joshua Lowcock told Adweek. He...
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Tech Skeptics Need to Face Their Fears and Embrace Artificial Intelligence
Some brands are still wary of incorporating AI into their customer engagement strategy. They would argue that they're technology skeptics--I would argue that they're technology ignorant. If you haven't already started implementing AI into your customer engagement touchpoints, you're losing on all fronts. From cohesive brand messaging to higher employee satisfaction, AI is the tool...
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NASA Is Proving That Space Might Be the Final Frontier for Organic Social Content
In the social media galaxy, gravity doesn't exist. At least for social media managers at the whims of algorithm changes, what's up one day is down the next. And forget about entropy, where a social post loses its legs moments after running. But what if we told you that there was an organization with more...
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How to Overcome Obstacles and Create Winning Ad-Tech Blockchains
It seems like every week a new whitepaper announces a revolutionary blockchain technology that will eliminate fraud and the 50 percent ad-tech tax, ushering in a new age of transparency, performance and profit. At its core, distributed ledger technology (DLT) really does have the power to transform an industry and unlock massive value for advertisers...
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Amtrak Selects Y&R-Led WPP Team as Agency of Record
Passenger railroad service Amtrak selected a WPP team led by Y&R as its new marketing communications partner. It's unclear at this time whether incumbent FCB New York, which was named agency of record for Amtrak in October of 2012 and launched a "Break the Travel Quo" campaign for the brand last year, participated in the...
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Experiential Marketing and Social Media: A Killer Combo That Brands Aren’t Doing Right
Although the world is becoming more digital by the day, experiential marketing is gaining newfound momentum. While consumers are used to gathering information and making connections via electronic means, nothing can quite take the place of face-to-face contact. In fact, Freeman chief marketing officer Chris Cavanaugh says that marketers believe brand experiences build loyalty: "We...
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Crate & Barrel Teams Up With Zola, Hoping to Win Over Millennial Couples
Rival wedding registries have called a truce in their battle for millennials: Home d?cor retailer Crate & Barrel and wedding company Zola announced a partnership in which Zola users will be able to register for more than 3,500 Crate & Barrel products starting Oct. 1. Zola offers what it calls "an all-in-one registry for the...
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Facebook Is Teaming Up With TurboVote for National Voter Registration Day
With National Voter Registration Day fast approaching Tuesday, Facebook outlined the steps it is taking before, on and after Election Day to ensure that people in the U.S. are part of the process. Prior to Nov. 6, Election Day, the social network is teaming up with TurboVote on an initiative to help people register to...
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Apple Reminds You That There’s a ‘Better You’ Out There in Its New Ad
Yes, it is quite easy to sit back and relax. Or, you could get up off that couch and transform yourself. That's the theme running through Apple's latest ad promoting the fourth iteration of the Apple Watch. It's not so much a product ad outlining features--it's more of a rallying cry from the brand to...
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