PepsiCo has moved to end its relationship with VMLY&R after eight and a half years, a client spokesperson confirmed today. The WPP-owned agency has counted Gatorade and Tropicana digital as two of the larger accounts run out of its Kansas City, Kan. headquarters. "Gatorade and digital agency of record VML have enjoyed a successful relationship...
PepsiCo to End Its Relationship With WPP’s VMLY&R After More Than 8 Years
↧
↧
Members of Facebook Groups Will Be Able to Chat With Up to 250 Fellow Members
Facebook is adding a touch of Messenger to its groups, enabling members of groups to chat with up to 250 fellow members, as well as to start audio or video calls with up to 50 members. The social network said more than 1.4 billion people are using groups each month, and there are tens of...
↧
HP Honored 12 Stories of Empowerment for International Day of the Girl
With almost 900 stories submitted from 110 countries, a panel of judges chose 12 stories to highlight to celebrate International Day of the Girl. Working with Girl Rising--a nonprofit that works to eradicate poverty by providing education to girls around the world--HP issued the challenge on International Women's Day last March as a call-to-action to...
↧
See How Emma Roberts Effortlessly Handles Internet Trolls in Fiat’s Latest Ads
Internet trolls, as insufferable as they may be, are fairly woven into the fabric of social media. It's hard to actively engage in online spaces without running into at least one, and then you have to decide how you're ultimately going to deal with them. In a new campaign produced by Rodeo Show, it appears...
↧
DDB’s Tribal Worldwide Wins AT&T U.S. Social Account, Opens 2 New Offices
Tribal Worldwide, a division of Omnicom-owned DDB Worldwide, has been named corporate social media agency of record in the U.S. for AT&T following a review that began around late February or early March. The assignment begins effective immediately. Tribal is opening offices in Dallas and Los Angeles to service the client. An agency spokeswoman said...
↧
↧
These Brazilian Candy Ads Are Undeniably Dark Yet Surprisingly Entertaining
Candy ads are supposed to be lighter fare, right? It's candy. It's supposed to be fun. And, one could argue that new work out of Wieden + Kennedy Brazil for Mondelez brand Lacta is fun but, wow, talk about a grim way to market chocolate. "Chocolate World" for the Lacta 5Star bar is a series...
↧
Facebook Just Rolled Out 3D Photos in News Feed and via Virtual Reality
Photos on Facebook's News Feed and when the social network is viewed via virtual reality are going 3D, and people don't even need those cheesy cardboard glasses. The social network announced in a blog post that people can now take photos in portrait mode using their compatible dual-lens smartphones, and those images can be shared...
↧
Rubicon Project and The Guardian Resolve Legal Dispute Over ‘Hidden’ Fees
Rubicon Project and U.K. news title The Guardian have set aside their differences and mutually agreed to resolve their legal disputes that saw them lobby counterclaims in British courts over hidden fees. Last year, The Guardian filed suit against the publicly listed ad-tech company, alleging that Rubicon did not fairly disclose how it made revenues...
↧
Fox Will Roll Out Its New JAZ Pods and ‘Fox Blocks’ Ad Formats on Sunday
Fox Networks Group will finally unveil its new JAZ ("Just the A and Z") pods and Fox Blocks ad offerings on Sunday night--albeit on a smaller scale than had initially been planned. In place of traditional ad breaks, Sunday night's prime-time Fox programming will feature nine JAZ pods--a 60-second pod with just two ads each--and...
↧
↧
Detailed Personal Information of 14 Million Users Stolen in Facebook Security Breach
Facebook said that the personal information of 14 million users--including their names, contact information, relationship status, religion, birth date, check-in locations and recent searches--had been stolen by hackers in a security breach that the company first made public two weeks ago. In a blog post today, the social media company said another 15 million Facebook...
↧
Nike’s Jordan Brand Is Using a Facebook Messenger Bot to Deliver Content
Nike teamed up with conversational artificial intelligence platform Snaps on a Facebook Messenger bot for its Jordan Brand that it hopes will jump out of the gym among the sneakerhead community. Dan Harbison, global senior director, digital for the Jordan Brand, said his team looks at the two-way conversations enabled by Messenger bots as a...
↧
For International Day of the Girl, Disney Gave Girls the Chance to Film Their Heroes
Since 2016, Disney has encouraged girls to dream of their brightest futures with #DreamBigPrincess, an initiative that aims to inspire the next generation of female trailblazers. This year they've given an inclusive group of young storytellers the opportunity of a lifetime: a chance to direct and produce their own globally released digital shorts with some...
↧
Walmart Acquires 20-Year-Old Intimates Brand Bare Necessities
In its second power move of the month, Walmart has acquired intimates brand Bare Necessities for an undisclosed amount. The 20-year old company has more than 100,000 products with over 160 brands, offering products from bras to underwear to sleepwear. Noah Wrubel, CEO and co-founder of Bare Necessities, will wear a dual hat as part...
↧
↧
Editor’s Letter: Adweek Rolls Out Hot List, Expands Adcolor Partnership
As media companies and the content they produce continue to move away from singular platforms to a smorgasbord of omnichannel offerings, Adweek's coveted Hot List has evolved from a magazine awards franchise to publishing, digital and TV/video honors as well. There is no better example of mastering the omnichannel experience than Adweek's Media Visionary Ellen...
↧
Publishing Executive of the Year: Bob Cohn, president of The Atlantic
The news media business isn't easy, which is why news of an ambitious period of growth at The Atlantic announced earlier this year was met with surprise. ("You read that right," The New York Times quipped.) Led by president Bob Cohn, who oversees editorial, revenue and operations on all platforms, the 161-year-old publisher is seeing...
↧
Overseeing 11 Networks, From HGTV to ID, Kathleen Finch Knows What Female Cable Viewers Want
When it comes to making shows for women in the 25-54 demographic, Kathleen Finch is the queen of cable TV. As chief lifestyle brands officer for Discovery Inc., Finch oversees 11 cable networks--more national channels than any other programming exec--including ID, TLC and HGTV, which last quarter ranked Nos. 1, 2 and 3, respectively, in...
↧
How Ellen Conquered Digital
The team behind Ellen DeGeneres' talk show has short attention spans, jokes executive producer Ed Glavin. So, since the program debuted in 2003, they have produced it "in a way that was pretty snackable," he says, with shorter bits that easily lend themselves to online viewing and sharing. With that strategy, the Ellen Digital Network,...
↧
↧
Kenya Barris Reinvented the Family Comedy With Black-ish. Now He’ll Do It Again at Netflix
Some television creators depend on large doses of caffeine, sugar or pharmaceuticals to help them do their jobs. Kenya Barris takes a different approach. "I'm one of those guys who is fueled by my fear," says Barris, who created ABC's Black-ish and its hit spinoff, Freeform's Grown-ish. "I use that to remind me to dot...
↧
2018’s Digital Hot List: The Movers and Innovators That Got Us Excited This Year
Some companies take digital to heart, manipulating the 1s and 0s of the internet to create incredible experiences in content and advertising. This year's hottest digital movers and trendsetters range from the insanely popular game Fortnite to the industry-shaking Time Warner acquisition. As we slide into cooler temperatures, here's a look at what's hot in...
↧
Dean Baquet’s Newsroom Broke Some of the Year’s Biggest Stories While Reorganizing for the Digital Era
To survive in today's fast-paced news cycle, media organizations have to be nimble enough to cover breaking news and current events while also digging deep with investigative reporting, providing perspective with think pieces and keeping a finger on the pulse of pop culture. And they have to do it for an audience with an ever-shrinking...
↧
More Pages to Explore .....
