In the era of Peak TV, the degree of difficulty is higher than ever for shows and networks as they try to make an impact with viewers. That's what makes this year's TV Hot List winners so impressive, as the list reveals all the ways the industry is changing--from Netflix taking up all the oxygen...
Adweek’s 2018 TV Hot List: The Year’s Biggest and Buzziest Shows, Networks and Personalities
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These Print And Digital Publishers Are Redefining What It Means to Be a Media Brand in 2018
It's been a remarkable year for journalism and storytelling, as legacy media outlets continue to find their new identities in this rapidly evolving digital era. Others have had to nimbly reimagine themselves after being acquired by new owners, all while strategizing for the future with new revenue streams. We've seen great leadership from media executives...
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How Adweek Media Visionary Ellen DeGeneres Built a Media Empire
When you talk to Ellen DeGeneres, what you see is what you get. Off stage, away from the cameras, Adweek's Media Visionary is as genuine and thoughtful as the likable persona she's cultivated during her long, remarkable career as an entertainer, writer, producer, and LGBTQ and animal activist. Doug Inglish/Warner Bros. Entertainment Inc. Her signature...
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MIT Is Making a Record Investment in AI With Its New $1 Billion College
One of the leading institutions in artificial intelligence research is spending big on a new hub for its study. The Massachusetts Institute of Technology said Monday it will establish a $1 billion interdisciplinary college focused on AI and machine learning thanks to a $350 million donation from Stephen Schwarzman, co-founder and CEO of the private...
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Facebook Is Taking Aim at Posts With False Information About How to Vote
Facebook continues to take steps to safeguard the upcoming midterm elections in the U.S., announcing late Monday that it is targeting posts containing misrepresentations about how to vote. Public policy manager Jessica Leinwand said in a Newsroom post that posts with false information about the voting process are now banned, offering as examples claims that...
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Obviously Caters to Its Clients With an Army of Influencers
It's not obvious why full-service influencer agency Obviously got its name--unless you know a certain inside joke. The shop's founder and CEO, Mae Karwowski, said that when she was working at lifestyle site Gilt City, co-workers finished off their summary of what other team members were doing with: "And with social, obviously, Mae is doing...
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Blockchain Isn’t Just a Buzzword Anymore. How Advertisers Are Testing Its Applications
Perhaps Dunkin' should change its tagline to Running on Blockchain. Early next year, the company, using blockchain technology from a startup called iPowow, will let TV viewers who have watched a commercial enter a code online to get discounts and prizes. Beyond building an engaged and loyal fan base, Dunkin' hopes blockchain can improve its...
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ABC Is Giving Itself a Roseanne Do-Over With The Conners
Few recent TV shows have exploded on the scene--and then imploded--with the force and speed of ABC's Roseanne revival last spring. The sitcom debuted in March to 18.2 million viewers and a 5.2 rating in the 18-49 demo, making it the most-watched comedy telecast in more than three years, and led all entertainment shows last...
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This Refinery29 Co-founder Is No Stranger to Leaps of Faith
Making courageous moves amid a lot of uncertainty has colored the life of Christene Barberich, the global editor in chief and co-founder of Refinery29, the lifestyle-focused media company. Take, for example, an essay she wrote in 2015 about her five miscarriages. "It was incredibly terrifying, but also liberating," Barberich recalled. "I wrote it for myself...
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How Big Tech Is Working With Nonprofits and Governments to Turn Data Into Solutions During Disasters
As Hurricane Michael approached the Florida Panhandle, the Florida Division of Emergency Management tapped a tech company for help. Over the past year, Florida's DEM has worked closely with GasBuddy, a Boston-based app that uses crowdsourced data to identify fuel prices and inform first responders and the public about fuel availability or power outages at...
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Infographic: The Top Brands That Are Truly Capitalizing on Influencer Marketing
Anyone with an Instagram account can see that brands are utilizing influencer marketing, but which brands are really capitalizing on it? Influencer marketing platform Mavrck analyzed the categories and brands dominating the trend as well as the growth of the influencer industry overall since 2014. Fashion and apparel is the most common category--or, as Mavrck...
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YouTube Debuts Targeting Tools to Help Marketers Reach the Growing Legion of Cord Cutters
YouTube is launching targeting tools to better help marketers engage with hard-to-reach audiences, a growing problem for marketers eager to engage with viewers abandoning linear TV in droves. The launch, announced today, will give advertisers the ability to engage audiences watching live TV on YouTube as well as those watching on-demand videos on the video-sharing...
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Orangetheory Invites 300 Million People to Work Out for Free as Daylight Saving Time Ends
For shame, people! You say you have no time to get fit but yet you're frittering away untold hours binge-watching, Twitter warring and Fortnite playing. Just because you sometimes bust a sweat does not make those active pursuits. And, in short, you lie. Orangetheory, the Florida-based fitness studio, is here to call bullshit on your...
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Paul G. Allen, Microsoft Co-Founder, Sports Owner and Philanthropist, Dies at Age 65
Leaving a sizable legacy in technology, innovation, sports and philanthropy, Microsoft co-founder Paul G. Allen died Monday at the age of 65 in Seattle due to complications related to non-Hodgkin's lymphoma. Allen was treated for the disease in 2009. Two weeks ago, Allen revealed that it had returned yet was optimistic about his treatment prospects....
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Q&A: Time’s Creative Director on Designing Covers for the News Cycle
After winning Adweek's Cover of the Year award for its series of covers depicting President Trump in a storm, we caught up with D.W. Pine, creative director at Time, about the process behind the covers and staying creative in such a fast-paced news cycle. The first cover came out in February and showed Trump in...
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How Specific Consumer Benefits Allow a Brand to Reach the Deepest Corners of Its Potential Audience
Isolating product benefits and connecting them to customers is marketing 101. For some reason, it's always been easier in theory than in practice. From hospitality to pharmaceuticals, there's no clear path for making it work. Compare the following pharma products, for example. There is a consumer drug that is advertised like crazy. It is used...
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Trick or Treat: Halloween Was a Hot Topic on Facebook and Instagram in September
Halloween and Labor Day were Hot Topics on Facebook in September, and the two holidays also heated up Instagram, but in reverse order, according to Facebook IQ, the social network's research arm. Colin Kaepernick and the late Mac Miller were hot topics on both platforms in the people category, with Kaepernick holding a slight edge...
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Why a Chief Growth Officer Won’t Fix Your Company’s High CMO Turnover Rates
At 44 months, the average CMO tenure is one of the shortest in the C-suite, according to a report this year from Spencer Stuart. On the retail side, new data from a survey of 100 marketing leaders showed that ecommerce companies averaged two CMOs over five years. The survey also revealed that 42 percent of...
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Why These 3 Anticipated TV Shows Fell Flat
Last year, 487 scripted series aired on broadcast, cable and streaming outlets. This year, Netflix alone has cranked out about 700 original series. Let that sink in for a second. Yeah, that's a whole lot of content. And the fact that we consume so much content has had some interesting side effects. Whether we realize...
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Facebook: Here’s How to Add a Feeling or Activity to a News Feed Post
Did you know that Facebook allows you to share your current feeling or activity in News Feed posts? For instance, if you're currently watching a movie, you can add "Watching [movie name]" to your post as an activity. Or if you're feeling excited about something that's happened, you can add an "excited" emoji and label...
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