The co-founder of Oculus is leaving Facebook. Brendan Iribe, who created the viral reality platform six years ago, announced in a Facebook post today that he's departing the company four years after selling it to Facebook. While he didn't elaborate on the reason, Iribe--who sold the company for $3 billion along with co-founder Palmer Lucky--said...
Oculus Co-founder Leaves Facebook Just a Month After Instagram Co-founders
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In These Charmingly Creepy Halloween Ads, the Undead Want to Talk to You About Life Insurance
Life insurance is a serious topic that usually includes suitably sober advertising. Indeed, keeping your loved ones taken care of is important, but marketing's approach to sparking a conversation on the topic is often too solemn to get past our mental barriers of denial when it comes to our own mortality. Farmers Insurance, working with...
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Haymaker’s Chief Creative Values Hybrid Talents Above All
When Jay Kamath first hit the job market with his newly earned architecture degree in 2005, the advice he received from those in the field wasn't exactly encouraging. "A lot of architects I was meeting were saying, verbatim, 'Don't become an architect,'" Kamath said. "So I was like, 'Oh, that's a red flag.'" Luckily, Kamath...
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What a Decentralized Web Means for Digital Advertising
Startups have been working on projects to decentralize the web for years--it was even a plot point in the last season of HBO's Silicon Valley--but tongues really began wagging when the father of the World Wide Web, computer scientist Tim Berners-Lee, announced he, too, wants a decentralized web. To this end, Berners-Lee has a new...
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This Creative Shop Focuses on Women Over 40, a Group Advertising Often Ignores
Touching women's hearts and treating them the right way is no passing fancy for a creative agency called Fancy. Katie Keating and Erica Fite formed the shop in 2011, years before sex-related issues reached their current high-decibel crescendo. "What we try to do with everything, including the people who work here and the brands we...
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This Ad for Ubisoft’s New Game Is a Heart-Pounding, Fantastic Voyage to Wild Worlds
Star light, star bright, first star I see tonight, I wish I may, I wish I might ... blast off this rock and kick some intergalactic butt! That dream comes true for an imaginative schoolboy during Ubisoft's two-minute film touting the recent release of its Starlink: Battle for Atlas game. Our story opens on Earth,...
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Prepare for These 4 Changes on Facebook Within the Next Year
After a tumultuous year for Facebook, it's unsurprising that many of the company's advertising changes revolve around the proper handling of user data. Updated regulations, including the General Data Protection Regulation in Europe, have encouraged the platform to remove specific third-party demographic targeting features, such as household income and behavioral targeting. Also, the social media...
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While the Quick Fix Is Alluring, There’s Usually a Better Option That Will Have a Greater Payoff
When things around you are changing fast, a simple answer can feel like a lifeline. When you need to make changes, but don't know where to start, the allure of the shortcut can be hard to resist. But simple answers can also be dangerous. They can lead us off course and distract us. They can...
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Facebook: Here’s How to Turn on Job Alerts
Did you know Facebook allows you to turn on job alerts, so you're notified when new job listings are posted in your area? Our guide will show you how this works. Note: These screenshots were captured in the Facebook application on iOS. Step 1: Tap the three horizontal lines in the bottom-right corner of the...
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Meredith Finds New Owner for Fortune Magazine
Days after finalizing the sale of Time magazine, Meredith announced today that it intends to sell another Fortune magazine and its assets, which came with its Time Inc. acquisition. The $150 million cash sale, if approved, will go to a holding company wholly owned by Chatchaval Jiaravanon, a Thai businessman. Meredith expects the sale to...
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Kids Fact-Check Their Parents in Hysterical Ad for New Zealand Telecom
A reminder for us all: "Fake news" is not a recent invention. In fact, we were all raised with a significant amount of alternative facts (or, you know...total lies) that we've largely written off as cute fables--like Santa Claus, a baby-delivering stork, or the idea that we were at risk of those silly faces getting...
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How to Execute a Successful Sponsorship Without Wasting Time and Money
Managing a holistic marketing budget is all about making trade-offs across channels. Of all the marketing tools in your arsenal, are sponsorships the right way to spend your limited budget? Maybe. Brands spent over $62 billion globally on sponsorships in 2017, a number that is projected to keep growing. Sponsorships can be an effective way...
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Heat Asks 3% Conference Goers to Check Their Privileges at the Door
At the seventh annual 3 Percent Conference, which is being held Thursday through Friday in Chicago this year, Deloitte-owned Heat wants guests to be "as aware of your privileges as the coat on your back," senior brand strategist Catherine Dailey told Adweek. The San Francisco-based shop is operating a coat check--positioned directly next to where...
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Yellow Tail Is Using Its Clever Regional Super Bowl Ad Buy Strategy for a Third Straight Year
Three years ago, Yellow Tail became the first wine company in nearly 40 years to air a Super Bowl spot. Now, the brand has announced plans to return with a 30-second spot using the same regional buy strategy that has helped it get around Anheuser-Busch's exclusive rights to air ads in the alcohol category during...
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Sorrell’s S4 Capital Is Bidding Against BlueFocus to Acquire Programmatic Buying Firm MightyHive
Martin Sorrell's S4 Capital is in the throes of a bidding war to acquire MightyHive, which claims to be "one of the largest and fastest-growing programmatic buyers in the world," with interested parties including China's data technology company BlueFocus, according to sources familiar with the process. The Financial Times first reported that S4 Capital was...
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ANA Report Hints at Potential Legal Pitfalls for Media Agencies
The Association of National Advertisers released a white paper dealing with the potential legal actions media agencies may face for nontransparent practices as part of a "long-term, industrywide investigation" by the FBI. The group's "Transparency at a Crossroads" report follows a letter to members last month suggesting they cooperate with FBI investigations into nontransparent practices...
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These 4 Must-See Campaigns Featuring Strong, Bold Women Were Just Recognized as the Very Best
While the ad world may, at times, continue to struggle in its quest for better representation in its output, the 3% Movement honored advertising that showed the resilience, ambition and courage of women from different walks of life. At a 3% Conference ceremony in Chicago, the winners in the second Athena Advertising Awards were recognized...
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This Heart-Melting Animated Short Shows the Intimate Power of Kindness and Compassion
"It takes a village" may sound like a bit of a cliche, but it's also true. Navigating this world by yourself is extremely tough; the right support can not only help you survive but also thrive. To illustrate the importance and magic of a loving community, the Association of Assistance for Disabled Children (AADC) in...
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Why the Sharing Economy Has Come to Apparel
Consumers live in a world where they can rent someone else's apartment for a weekend, or furniture, or luxury handbags or even a bridesmaid--and now, shoppers can add clothing from their favorite mass retailers to that list. More and more, subscription services that allow customers to rent a certain number of garments for a fixed...
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Q&A: Bloomberg Media’s Global CRO Discusses the Modern Sales Team
Keith Grossman loves his job, as he views it as a giant puzzle, with interconnecting pieces to form a bigger picture. As the global chief revenue officer of Bloomberg Media, Grossman oversees about 250 reps across 15 offices that are responsible for selling all types of Bloomberg inventory: print, TV, radio, digital and now OTT....
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