U.S. consumers spent $7.9 billion online on Cyber Monday 2018, officially making it the new reigning champ of U.S. ecommerce and topping the 2017 record of $6.6 billion by more than 19 percent. According to Adobe Analytics, Americans spent 95 million hours shopping online on Monday. That works out to about 20 minutes a person....
Cyber Monday 2018 Is the New Day to Beat in Ecommerce
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LinkedIn’s Share Box Is Getting a New Look
LinkedIn is in the process of rolling out a revamped share box, with completion expected in the coming weeks. The professional network said the new share box makes it easier for members to designate what type of content they wish to share (short-form post, videos, images, links to articles) and who they want to share...
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The Walt Disney Company Will Now Use Google Technology for Its Digital Ads
The Walt Disney Company has agreed to let Google's ad technology, Google Ad Manager, deliver digital video and display ads across its brands. The new partnership effectively ends The Walt Disney Company's relationship with Comcast's ad serving platform, FreeWheel. "The Walt Disney Company and Google have both been at the forefront of transforming the advertising...
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Key Points Advertisers Should Know From Today’s Facebook Inquisition
Facebook received yet another public lesson in humility today--this time from an international assembly of politicians from nine governments, representing more than 400 million individuals, across the globe. Facebook chief executive Mark Zuckerberg was summoned to the UK Parliament, but again was a no-show. The social network did send vp of public policy Richard Allan,...
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Snapchat Certified Partners Program Hails Adtaxi
Denver-based digital marketing agency Adtaxi became the latest member of Snapchat's Certified Partners program. Adtaxi will receive access to educational resources, training materials, support services, partner events and feedback opportunities from Snapchat, as well as additional tools and exclusive benefits. Chris Loretto, the agency's executive vice president, said in a release, "Since its inception, Snapchat...
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Outgoing Facebook Employee Slams Company for Treatment of Black Employees and Users
A former manager at Facebook published a scathing memo on Tuesday criticizing the social media giant for its treatment of its black users and its black employees. Mark Luckie, a former partner manager for global influencers at Facebook who focused on underrepresented voices, wrote in a memo to staff that Facebook was "failing" its black...
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10 Things Cyber Week Reveals About U.S. Consumers
Fewer U.S. consumers shopped for gifts and holiday items during Cyber Week this year, but trade association the National Retail Federation (NRF) is optimistic that 2018 will still prove to be a good year for U.S. retail. The NRF's final tally was 165 million consumers who spent an average of $313.29 during Cyber Week 2018....
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YouTube Shifts to Offer Original Programming for Free, With Ads
YouTube is moving to make all original programming free for viewers, but with ads "to meet the growing demand of a more global fanbase," a spokesperson said. This year, YouTube greatly invested in its original shows, expanding YouTube Premium to 29 countries and launching more than 50 scripted and unscripted programs. Next on its list,...
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St. Jude and Adobe Experience Cloud Have Created ‘Together,’ a Portal for Parents and Patients
For a parent, the diagnosis of a seriously sick child is not only a scary moment; it's also a starting point on a tremendously difficult path. You're only allowed a brief minute of shock before being pulled into a maelstrom of information, next steps and seemingly never-ending questions--and that's before even exiting the doctor's office....
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Department of Justice Indicts 8 People in Massive Digital Ad-Fraud Scheme
The U.S. Department of Justice has indicted six Russian nationals and two people from Kazakhstan who were allegedly involved in a digital advertising fraud scheme worth more than $30 million. The 13-count indictment, which was unsealed today in federal court in Brooklyn, is a part of a multiyear investigation into two international cybercriminal rings that...
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This Cannabis Company Is Teaming Up With Vice’s Creative Agency to Create the Museum of Weed
A new joint is coming to Los Angeles in 2019. Envisioned and created by Weedmaps--a cannabis directory platform notably known for gaining viral fame for its "Weed Facts" campaign on billboards across five states--and creative agency Virtue, The Museum of Weed will educate visitors about cannabis history through art exhibits, historical footage and artifacts. Seven...
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Payless Opened a Fake Luxury Store, ‘Palessi,’ to See How Much People Would Pay for $20 Shoes
If you serve fast food on white tablecloths in a tony-looking restaurant, people sometimes think it's haute cuisine. (At the very least, it tastes a lot different than it does when you're scarfing it down from a drive-through bag). It turns out you can do the same for bargain kicks by showcasing the footwear against...
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Instagram Just Added 2 Features to Aid the Visually Impaired
Instagram is considered the most visual among the social platforms, but that doesn't mean it's ignoring the visually impaired. The Facebook-owned photo- and video-sharing network detailed two accessibility updates in a blog post Wednesday, aimed at helping the 285 million-plus people in the world who are visually impaired. Instagram is introducing automatic alternative text, enabling...
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Over $125 Million Was Raised via Facebook on Giving Tuesday
It was, indeed, a Giving Tuesday on Facebook, as the social network said it saw the largest amount ever raised via its platform in a single day, over $125 million. For comparison's sake, last year's total was more than $45 million. The social network also teamed up with PayPal to match $7 million in donations...
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Fearless Girl Begins Move to New York Stock Exchange Without the Charging Bull
Fearless Girl has created quite the stir on Wall Street since it leased out space in New York's Bowling Green Park last March. From being a symbol of female empowerment to more recently taking a stance on gun control, it's been at the forefront of some contentious talking points. Now the lease is up, and...
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Booking.com Sends $220 Million U.S. Creative Account to Anomaly
Booking.com has selected Anomaly as its U.S. creative agency of record following a review. The agency will handle the account out of its New York office. Anomaly deferred a request for comment to the client, which has yet to respond. A source with direct knowledge of the matter confirmed the selection, however, identifying BBDO and...
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Amy Sedaris Cares Deeply About Napkin Etiquette in Hilarious Vanity Fair Campaign
The role of the host is not one that should be taken lightly, especially around the holidays. Little details matter and a knowledgeable host understands, for instance, that a plain paper towel might suffice for a casual game day tailgate, but may not be the best touch for a festive gathering. Sometimes you have to...
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Big Mouth Billy Bass Is Being Reincarnated Thanks to Amazon’s Alexa
Big Mouth Billy Bass, the plaque-mounted animatronic fish that croons punny songs like "Don't Worry Be Happy," "I Will Survive" and "Take Me to the River" while flapping his tail and moving his head to serenade you, is being reincarnated with an Alexa integration that allows him to respond to voice commands. You'll still need...
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Facebook Reminds Auto Marketers That ‘It’s a Great Day to Play With Cars’
Facebook announced at the AutoMobility LA event in Los Angeles Wednesday that its auto team will debut a digital campaign Dec. 3, It's a Great Day to Play With Cars. The social network said the campaign is aimed at providing brands in the auto industry with the best practices for designing mobile creative and why...
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Financially Strapped Digital News Site Mic Looks for a Buyer as Layoffs Loom
Digital news publisher and suddenly-strapped-for-cash Mic is in sales talks, according to sources familiar with the matter who speculated that Bustle Digital Group (BDG) or its founder, Bryan Goldberg, might end up buying it. Mic was founded in 2011 and has largely targeted millennials, covering issues ranging from politics to social issues. Rumors swirled in...
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