YouTube expanded the availability of its YouTube Stories feature for creators, which allows them to share photos and videos with viewers (both subscribers and non-subscribers) that will remain visible in the YouTube mobile application for seven days. So far, this feature is only available for eligible creators with more than 10,000 subscribers. If you qualify,...
YouTube Stories: Here’s How to Create and Share a Stories Post
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The Game Awards Will Be Livestreamed on Twitter Dec. 6
Video game and esports awards show The Game Awards 2018 will be livestreamed on Twitter for the third consecutive year. A preshow will be livestreamed via @thegameawards at 5:30 p.m. PT/8:30 p.m. ET Dec. 6, followed by the two-hour event, and it can be accessed by logged-in and logged-out users. The livestream will also feature...
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This Holiday Ad Charmingly Captures the Joyful, Awkward Love of a Father for His Son
In a span of 90 seconds, French telecom company Bouygues tells the story of a father-son relationship come full circle in a heartwarming video that's just right for the holidays. The spot by BETC Paris starts with a Christmastime scene of a father dancing in front of his diaper-clad son to Redbone's "Come and Get...
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When Santa’s Naughty List Gets Leaked, One Kid Hatches a Plan to Turn Everyone Nice
The holidays wouldn't be the holidays without fond memories of Christmas cookies, spools of wrapping paper and the vague, overhanging threat of ending up on Santa's naughty list. Just the idea of receiving little more than coal and judgment on the most magical day of the year was enough to get most of us to...
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DuckDuckGo Says Google’s Filter Bubble Is Real, and It Can Prove It
In President Obama's January 2017 farewell speech, he addressed the danger of retreating into our own bubbles, be they neighborhoods, campuses, houses of worship or social media feeds "surrounded by people who look like us and share the same political outlook and never challenge our assumptions." "We become so secure in our bubbles that we...
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How Google’s Cryptocurrency Ban Rollbacks Are a Positive Sign for the Industry
Google's sudden ban on cryptocurrency ads sent shockwaves through the industry last spring. In a reversal in October, Google announced it would roll back part of its ban. While there is still additional scrutiny on the cryptocurrency space, this is yet another sign of broad acceptance. The original ban was announced in March after a...
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New York City’s Carnegie Deli Is Back Thanks to The Marvelous Mrs. Maisel
At the end of 2016, Carnegie Deli--a New York City institution and one of the city's longest-running Jewish delicatessens--shuttered its doors. But thanks to The Marvelous Mrs. Maisel, New Yorkers will get a chance to return to the iconic restaurant for the week. In honor of the upcoming second season of Prime Original show set...
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Even If Your Personal Data Wasn’t Stolen in the Latest Breaches, You’re Probably Compromised
Ask a person whether some form of their personal information was stolen by hackers in recent years, and the answer is probably yes. That's likely why Friday's news that Marriott International had exposed the personal information of up to 500 million customers caused a ripple in the news cycle rather than a tidal wave and...
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The High School Superlatives Brands Would Win in 2018
Ah, superlatives--the titles we bestow upon ourselves when we graduate high school, as well as upon brands, innovations and virtually anything else that can be put into a list when one chapter ends and another begins. In this case, that chapter is the calendar year, which is why market research firm Morning Consult released its...
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12 Campaigns That Show How TBWA Sparked Conversations Worldwide in 2018
Pulling off stellar creative around the globe is a big ask of any agency, in part because of the massive level of talent required--but also because there's no single formula that can be copied and pasted across multiple regions with equal success. That's part of what got the attention of Adweek's selection committee in the...
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GroupM Downgrades 2018 Ad Growth Projections and 2019 Expectations
WPP's media investment group, GroupM, updated its 2018 and 2019 ad investment forecasts to reflect a downgrade in both. In its biannual This Year, Next Year report, GroupM downgraded 2018 growth expectations from 4.5 percent to 4.3 percent and 2019 expectations from 3.9 percent to 3.6 percent. Total new investment is expected to reach $19...
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Bacardi Highlights New Premium Dark Rums With Spot Co-Directed by Michael B. Jordan
Bacardi, the spirits company that got its start in Cuba in 1862 manufacturing rum, is turning its attention to the dark premium rum segment of the category. Dark rum is considered premium because it is aged longer in the barrels than white rum. The company has unveiled a new campaign from BBDO in New York...
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Breaking: Mrs. Claus Works for Google
Google's Santa Tracker is officially back for its 15th year to surprise and delight children of all ages in the three weeks leading up to Christmas. But the announcement was arguably overshadowed by one shocking detail: It was attributed to none other than Mrs. Claus, who, it turns out, works for Google as the vice...
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Facebook’s F8 2019 Is Set for April 30 and May 1
F8 2019, Facebook's annual developer conference, will be held at the McEnery Convention Center in San Jose, Calif., April 30 and May 1. Information and updates are available via the event's website, where developers can also opt to be notified when registration opens. Major announcements are the norm at the social network's annual confab: 2018:...
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Ogilvy Names Leslie Sims and Piyush Pandey as U.S. and Global Chief Creative Officers
WPP's Ogilvy announced today the appointment of Leslie Sims and Piyush Pandey as the chief creative officers for its U.S. and global regions, respectively. Sims, who begins her job on Dec. 10 and reports to U.S. CEO Lou Aversano, arrives from Y&R, where she served as North American CCO prior to the September merger of...
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New Oscars Host Kevin Hart Hopes His Branding Mojo Can Stop the Show’s Ratings Spiral
As ABC and the Academy of Motion Picture Arts and Sciences try to stop the Oscar's steep ratings declines--the 18-49 audience, which had already hit an all-time low in 2017, fell another 25 percent during March's telecast--they have tapped a new celebrity host who seems to have the Midas touch with brands: Kevin Hart. And...
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Microsoft’s New Surface Go Spot Puts the iPad Under the Hoof of a Holiday Classic
The iPad just got run over by a Microsoft-branded metaphorical reindeer. Sort of. Just in time for the holiday shopping season, the anti-Silicon Valley company has chosen one of the most obnoxious Christmas songs to showcase its promising new tablet. Set to the tune of "Grandma Got Run Over by a Reindeer," Microsoft calls out...
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Behind-the-Scenes NBA Content Is Coming to New YouTube Channel
The NBA and digital entertainment company BroadbandTV, or BBTV, are launching a new YouTube channel today that takes viewers behind the scenes to meet their favorite NBA players and influencers. The channel is called NBA Playmakers and will feature original shows. "This community of creators has become part of the NBA family and has helped...
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5 Social Media Trends Hootsuite Sees Taking Hold in 2019
Social media management platform Hootsuite shared five trends that it sees for the sector in 2019. Hootsuite chief marketing officer Penny Wilson discussed the social media industry's experiences in 2018 and what she and her company see in the cards for 2019. "In many ways, 2018 was a tumultuous year for brands, marketers and customer...
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Despite Regulation Fears, Marketers Are Still Investing Heavily in Data
Marketers might hand-wring about the prospect of privacy regulations and the continued impact of the European Union's General Data Protection Regulation (GDPR), but they're still spending big on data. By the end of the year, companies are expected to have spent more than $19 billion on buying, managing, processing and analyzing third-party audience data, a...
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