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Breaking News in Advertising, Media and Technology

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    Paris-based consultancy COMvergence has released its annual ranking of top global and U.S. media agencies by projected 2018 buying billings and market share. Omnicom Media Group's OMD tops both lists. Globally, COMvergence estimated that OMD collected $18.3 billion in billings for 2018 and has a market share of 6.3 percent. In the U.S., the network...

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    Facebook is adding some beef to Messenger Lite. The slimmed-down Android application, designed for emerging markets and areas with poor internet connectivity, debuted in October 2017 in the U.S., Canada, U.K. and Ireland. Product manager Krish Gali revealed in a blog post that Messenger Lite now supports animated GIFs, which can be found via third-party...

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    There are few cultural phenomena on the scale of YouTube Rewind, a head-spinningly packed recap of the video influencers, memes and moments of the year. Last year's clip was viewed more than 200 million times, and the newest installment, created again by digital content studio Portal A, is off to a tire-squealing start with nearly...

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    The 4A's has snagged Facebook executive Simon Fenwick as its executive vice president of talent engagement and inclusion. Fenwick will oversee the organization's diversity, learning and development programs starting Jan. 2. Fenwick's role will span the 4A's foundation, which includes the Multicultural Advertising Intern Program (MAIP) and the 4A's High School Programs, the Workplace Enlightenment...

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    Say so long to millennial pink. Another pink-tinted hue is set to take over in 2019--according to Pantone, at least. The company announced today that Living Coral, a bright coral shade, is its 2019 Color of the Year. Although it may seem more pink in nature, Pantone describes Living Coral as "an animated, life-affirming shade...

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    Nielsen Social Content Ratings added a new chart for the week of Nov. 26, which tracks the top TV talent on social media, and Tyra Banks finished atop the inaugural list for her role in Life-Size 2: A Christmas Eve on Freeform. Banks tallied 341,000 engagements across Facebook, Twitter and Instagram for the week. She...

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    Facebook's Workplace by Facebook enterprise solution achieved ISO 27018 certification, meaning that it meets the International Organization for Standardization's privacy-focused international standard covering information security management systems. Workplace by Facebook achieved ISO 27001 certification in October 2017, ensuring the confidentiality, integrity and availability of information that organizations control and process and applying a risk-management process....

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    Facebook announced several updates to its test of subscriptions to Instant Articles, as well as 26 new publishers that were added to the test group. The social network began testing subscriptions in Instant Articles with 10 publishers in October 2017. The implementation approach for the initiative was revamped, slashing development time to onboard publishers by...

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    This week, ABC and the Academy of Motion Pictures had tapped a new celebrity Oscars host who seemed to have the Midas touch with brands--Kevin Hart--to help reverse the ceremony's ratings spiral. "I will be sure to make this years Oscars a special one," Hart said on Tuesday night. "Now it's time to rise to...

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    Mainardo de Nardis, executive vice chairman of Omnicom Media Group, announced to employees this morning that he will be stepping down from his position and leaving the holding company world after nearly 40 years. Last September, de Nardis moved away from the global CEO role at Omnicom's biggest media network, OMD, as successor Florian Adamski...

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    If you've seen Avengers: Infinity War, you know that it ends on the most soul-crushing note in the history of the Marvel Cinematic Universe. (That's your cue to stop reading if you'd rather avoid spoilers from the most recent Avengers installment.) While few expect that the genocide wrought by Thanos will be permanent, the first...

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    Will we ever collectively return to a time when dinners around the table included little more than food, your friends or loved ones, and polite conversation? Let's be real--probably not. In this blink-and-you'll-miss-everything society, the news cycle is relentless, an important update from your friends is always moments away and "staying connected" has morphed into...

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    YouTube recently expanded the availability of its Stories feature to eligible creators with more than 10,000 subscribers. YouTube Stories lets content creators share photos and videos on their channels that will be available to view in the YouTube mobile application for seven days. Our guide will show you how to add stickers to a YouTube...

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    When it comes to the movie box office, bright spots like Ralph Breaks the Internet, Creed II and A Star Is Born are lifting the spirits and fortunes of Hollywood studios. It is much-needed good news as theater attendance continues to decline. In the U.S. and Canada, fewer people went to the movies in 2017...

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    Influencers and anything social media are the words du jour in brand building. Brands are clamoring to create branded connections via tactics like Instagrammable moments or encouraging their users to be visible brand ambassadors in an effort to drive awareness. But most social media is ephemeral. Snapping a quick picture creates a momentary spark that...

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    Bud Light is known for making a big splash during the Super Bowl, debuting many memorable ads over the years, including its 2018 spot featuring the Bud Knight and the "Dilly Dilly" universe. While the brand has not yet announced whether or not it will return in 2019, Bud Light will definitely be involved in...

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    Tourism Australia has named M&C Saatchi as its global agency of record. The contract runs for three years, with an option to extend the assignment for two periods of 12 months. M&C Saatchi New York's SS+K led the pitch for the U.S. account, aided by Technology, Humans And Taste (THAT), a New York-based boutique agency...

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    Sometimes shopping online for holiday gifts seems like the easy way out, but when looking for something really special and personal, Barnes & Noble believes going to the store is essential to finding that perfect gift. That's why the brand is recasting its booksellers as the all-knowing book lovers who can help you find the...

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    Bird, the electric scooter company whose two-wheeled vehicles are becoming an increasing presence across American cities like San Jose, Nashville and Austin, decided to go the animation route for its first brand film. This video, which marks Bird's first-ever brand film, is meant to imagine a city that's centered less around cars and more around...

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    WPP is poised to announce a seismic overhaul to its organizational operations, according to reports, with some sources suggesting a systematic change to its approach to media planning and buying is in the offing. Prior to the change in WPP's leadership earlier in the year, Essence-a programmatic specialist media agency it acquired in late 2015-has...

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