Acura is certainly not the first automaker to enable potential car buyers to customize their vehicles online, but it is the first to do so via Instagram Stories. Visitors to Acura's Instagram account can create their dream versions of the automaker's 2019 ILX sports sedan by tapping into a sticker pack that contains elements such...
Car Shoppers Can Customize an Acura 2019 ILX Via Instagram Stories
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Instagram: Here’s How to Add Alternative Text to a Photo
Instagram recently introduced the ability for users to add custom alternative text to their photos for visually impaired people who use screen readers. Our guide will show you how to add custom alternative text to a photo before you post it. Note: These screenshots were captured in the Instagram application on iOS. Step 1: On...
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Facebook Group Stories Are Now Available Globally
Facebook rolled out its group Stories feature globally and added what it called "lightweight reactions" to the feature. The social network announced in November 2017 that Stories were being extended to events and groups. A Facebook spokesperson said lightweight reactions enable group members to respond to each other's Stories with "emojis from a range of...
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McCann Customer Relationship Agency MRM Promotes Kate MacNevin to Global CEO
MRM//McCann, the customer relationship wing of the IPG network, announced the promotion of Kate MacNevin to the position of global CEO. Exactly one year ago, MacNevin was promoted to the role of global president and COO, then the top position within MRM//McCann. A 25-year industry veteran, she has spent the past 12 years at the...
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Verizon Cuts More Than 10,000 Workers to Double Down on 5G
Several thousand Verizon employees have accepted buyout offers as the nation's largest carrier continues to retool its operations around a massive investment in the next generation of wireless service. The company said on Monday that 10,400 workers--nearly 7 percent of its workforce--have agreed to leave by the middle of next year as part of a...
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Instagram Hires From Within to Fill Vacant Head of Product Role
When former vice president of product Adam Mosseri was promoted to head of Instagram at the beginning of October, no successor was named for his former role. That changed Monday when product management director Vishal Shah was tapped as head of product for all of Instagram. Previously, Shah had been overseeing the Facebook-owned photo- and...
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Clorox Announces Several Staff Changes, Including a New CMO
Change is coming for Clorox. Today, the company announced three promotions, two of which will shake up its marketing department. The first and most notable is the promotion of Eric Reynolds--who has served as Clorox's CMO for nearly the past four years--to the role of executive vice president, overseeing cleaning and Burt's Bees. Replacing him...
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Netflix’s Teen Rom-Coms Are Its Most-Rewatched Original Content
It was the spin from the back pocket that shook a generation of binge-watchers. Of course, we're talking about Noah Centineo's (reportedly ad-lib) flirtatious maneuver in Netflix's To All the Boys I've Loved Before. They are so cute ???????? pic.twitter.com/6WntY6lsHt -- HunYa???????? (@HunButterf17) August 27, 2018 It turns out the hit, starring Centineo and Lana...
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This Dutch Supermarket Tackles a Tricky Subject—a Family Member’s Death—in an Unusual Yuletide Tale
Before the big reveal, some viewers might get a sixth sense about where this 90-second holiday ad is heading. Last year around this time, J. Walter Thompson and Plus Supermarkets in the Netherlands memorably delved into divorce with an affecting spot that had viewers reaching for the Kleenex. Though the subject matter is different in...
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Facebook IQ Analyzed Rising Topics and Trends in 2018 and It Sees a Green 2019
Blue is Facebook's primary color, but people on the social network are thinking green for 2019, according to The 2019 Topics and Trends Report from Facebook IQ, the social network's research arm. Facebook IQ used findings from first-party Facebook data and third-party data, and it teamed up with PSFK, Stylus and The Innovation Group at...
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Detroit Agency Sues Former Chief Creative Officer for Allegedly Conspiring to Steal ‘Trade Secret Information’
Detroit-based shopper marketing company The Mars Agency is suing its former U.S. chief creative officer Suzanna Bierwirth. The lawsuit accuses Bierwirth, who was appointed to the position last year, and her partner Brad Simpson of stealing "hundreds of files containing massive amounts of proprietary and trade-secret information" after the agency gave her a termination notice...
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Google CEO Sundar Pichai Testifies Before House Judiciary Committee About Data Collection Practices
Google CEO Sundar Pichai defended the company's data collection practices and insisted that the company's algorithms in its search results were absent of political bias considerations, he told lawmakers on Tuesday in a House hearing. Pichai told lawmakers he was a "technology optimist ... because I believe in people and their ability to use technology...
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Facebook Is Testing Ads in Search on Its Mobile Apps and Marketplace
Two new stations may soon be added to the Facebook monetization train line. The social network revealed today that it is running a small test of ads in search results on its flagship mobile applications--both in its primary search function and its Marketplace ecommerce section. Jonathan Yantz, senior biddable manager at performance marketing agency M&C...
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Here’s How Santa’s Sleigh Would Look After Makeovers by Apple, Ikea and Other Big Brands
What if marketers like Apple, Ikea and Ferrari reimagined Santa's sleigh? That question's not exactly burning a hole in anyone's brain as we hurtle toward Christmas. Regardless, U.K. gifting company Red Letter Days and digital agency Edit came up with some answers. They envisioned how the jolly elf's ride would look after redesigns by five...
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How Two Agency Strategists Embarked on a Quest to Find and Sell the Best Denim on Earth
Jeff Kauffman and Bennie Reed are two guys who love a good pair of jeans. The problem was, there were few options in Dallas to buy high-quality denim that fit well. That changed after some cold beers on a summer day, when the duo decided to take matters into their own hands and open up...
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Facebook Introduced a Way for Individual Developers to Be Verified
Facebook announced a verification process for individual developers that aren't associated with specific businesses but still wish to build on the social network's platform and continue using its application-programming interfaces. Prior to this change, developers were required to connect to accounts in Business Manager and provide business details and documentation. Individual developers that submit applications...
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Facebook Overhauled Its Life Events Feature
Facebook revealed a thorough revamp of its life events feature, which enables people to easily share important milestones with friends and family. The redesign will be introduced globally over the coming days on iOS, Android and desktop. Animated photos and videos can now be added to life events posts, and people can also browse art...
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Facebook and Mark Zuckerberg Took a Tumble in New Rankings From Comparably
Facebook didn't fare so well in the Best Places to Work in 2019 list released earlier this month by job and recruiting site Glassdoor, but that was mild compared to the beating it took in similar rankings by Comparably, a platform where employees anonymously provide data on compensation and insights into work culture. Facebook slid...
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7 Ways Marketers Are Catering Their Campaigns More to Gen Z Girls
For much of the last century, girls have found themselves in an ongoing struggle to have their innate talents recognized and valued on the same level as their guy counterparts. Teen boys were revered for their physical strength, their athletic prowess and their courageous spirit while teen girls were pushed to the background and patted...
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White Ops Launched a PSA to Increase Public Awareness About Ad Fraud
In the last few weeks, ad fraud has been propelled into the public spotlight, with U.S. Senators, the FBI and the online industry's largest names waxing lyrical on its potential societal damage. This culminated in the arrest of six Russian nationals and two people from Kazakhstan who were allegedly involved in a digital advertising fraud...
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