When looking at brands' benevolence during the Christmas holiday season, it's hard to find a program that outdoes WestJet's 2013 real-time giving. It's still a favorite for many (yours truly included) because it ticks off quite a few boxes: It was generous, ambitious, filled with authentic emotion and, from a practical advertising perspective, was a...
How WestJet’s Real-Time Giving Set the Bar for Brand Generosity
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The Soundtrack to Your Winter Solstice Comes Courtesy of Trojan Man and His Sensual Tunes
Just in time for the winter solstice--or rather, "the longest night of the year" (Dec. 21)--Trojan is offering up an album to get people and their partners "in the mood." The record from Trojan Man (actor Jason Blynn) is looking to rival the more classic sensual LPs from the likes of Al Green, Marvin Gaye,...
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Report Alleges Johnson & Johnson Withheld Information About Trace Amounts of Asbestos in Baby Powder for Decades
A report today released by Reuters suggests that Johnson & Johnson knew about trace amounts of asbestos in its baby powder product as early as 1971. In the wake of this report, J&J shares dropped 10 percent since this morning. Reuters analyzed company memos, confidential documents and other internal documents and found that from 1971...
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Conservative Magazine The Weekly Standard Is Shutting Down
The Weekly Standard is shutting down after 23 years in circulation, the publication's parent company announced today. The conservative magazine founded in 1995 by political writers Bill Kristol and Fred Barnes will publish its final edition on Dec. 17, according to a statement released by Clarity Media Group, owner of The Weekly Standard's publisher, MediaDC....
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The 15 Best Marketing Stunts, Activations and Odd Creations of 2018
The irony of modern advertising is that many of its best creations can barely even be considered ads. Whether they're experiences, inventions, pranks, or simply ideas that defy terminology, these marketing concepts have consistently generated some of the biggest buzz a brand could hope for. So now that you've hopefully seen our picks for the...
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Questions That Can Help Brands Refocus Their Content Strategies
Marketers have long imagined their buyer journeys in the shape of a funnel, one that starts at the top with awareness, narrows through the phases of engagement and influence and ultimately culminates in a purchase. As familiar as this imagery has become in our industry, there's one big problem with it: Almost every brand's marketing...
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NBCUniversal Taps Verizon’s Visible as Sole Sponsor of Its New Snapchat Original Series
For the first time, NBCUniversal is going all-in with a single sponsor for one of its Snapchat original scripted series. NBCU has partnered with Visible, the Verizon-owned budget wireless service provider, on Kappa Delta Crypto, which premieres Saturday on Snapchat's Discover page. It will be NBCU's first fully sponsored, scripted series for the platform. Each...
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Deutsch Names New Chief Creative Officer for Los Angeles Office
Deutsch named a chief creative officer for its Los Angeles office today. The agency promoted Brett Craig to partner, CCO for that office, following nearly seven years with the agency. Craig joins a Los Angeles senior leadership team that includes president Kim Getty and chief digital officer Pam Scheideler. He will be tasked with overseeing...
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Nearly 500,000 People Are Livestreaming on Twitch Every Day
Livestreaming platform Twitch will end 2018 with more than 456,000 partner and affiliate streamers able to generate revenue, up over 86 percent from some 245,000 at the end of 2017. Twitch said over 248,000 streamers earned affiliate status in 2018 and more than 7,800 became partners. The video-game-centric platform added that nearly 500,000 streamers go...
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Facebook Audience Network Joined Google’s Open Bidding Program
Publishers using mobile ad network Facebook Audience Network now have another bidding option: the Open Bidding program from Google. The social network wrote in a blog post announcing the move, "Publishers are increasingly using unified auctions to maximize their advertising revenue. Bidding, as it's more commonly known, has already made significant inroads in desktop and...
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Video: Adweek Mashes Up the Best Ads of 2018
We're nearing the end of 2018, and thousands if not millions of ads have crossed your eyes over the past 12 months. Most were forgettable, but some had big impacts on our conversations and even our culture. Everything could have been a Tide ad after February. Nat Geo showed us a new kind of journey...
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Postmates Is Getting Ready to Roll Out Autonomous Delivery Robots
The on-demand delivery company Postmates is ready to move beyond bicycles, motorcycle and cars and into the realm of self-driving robots. On Thursday, the company debuted its own robot that it hopes will be able to navigate sidewalks and streets to deliver food, packages and other smaller items in urban areas. The robot, named Serve,...
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Advertising’s Glory Days Have Not Yet Ceased to Exist, and 2019 Will Continue to See More Upheaval
As 2018 draws to a close, those who have been preaching the end of advertising probably have more than a little justification for a victory dance. With the merger of JWT, an industry giant that once represented the best of what our industry talent can achieve, into Wunderman and Y&R's dissolution into VML, some of...
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New Yorkers Turn to Twitter to Protest Amazon’s Impending Move to Long Island City
New Yorkers are still not happy that Amazon is moving in and, much like observants of Festivus, they are airing their grievances. According to data from social media monitoring firm Brandwatch, this anti-Amazon sentiment is surfacing on Twitter with the hashtags #NoAmazonNYC and #HQ2Scam generating 1500 and 950 mentions respectively in the first two weeks...
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Former ABC President Channing Dungey Follows Shonda Rhimes and Kenya Barris to Netflix
Not too long ago, the most coveted TV jobs were in broadcasting. Now they increasingly seem to be at streaming services--specifically, at Netflix. Former ABC president Channing Dungey is the latest to ditch broadcast for streaming. A month after announcing her exit from ABC, she found her new gig at Netflix, where she will be...
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Which Publishers Are Getting Innovation Funding From Google News Initiative?
Google revealed the recipients of innovation funding from its Google News Initiative, saying that the money will go to 87 news projects from 23 countries. Google News Initiative announced the availability of innovation funding in July, and YouTube director of news partnerships Timothy Katz said in a blog post Monday that 312 organizations globally submitted...
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Short and Lovely, These Holiday Tales Promote Lifetime’s Catalog of Christmas Movies
Scoff if you must, but holiday movies are a comfort food that many enjoy consuming each Christmas season. And we're not just talking about enduring favorites like Home Alone and Die Hard; the full array of festive fodder on TV can make for good neural detox after the 2018 we've had. To promote its own...
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Roseanne Was 2018’s Most-Watched TV Series, Averaging 20 Million Viewers
Roseanne's brief, controversial return to the airwaves this spring ended in disaster, but not before making enough of a splash that the revived sitcom turned out to be 2018's most-watched series in total viewers, according to new data from Nielsen. However, sports dominated this year; seven of 2018's 10 highest-rated telecasts were sports programming. (All...
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Facebook Pages That Repurpose Videos From Other Sources Cannot Be Monetized
Facebook is taking aim at pages that post repurposed video clips from other sources, without any editorial input of their own. The social network revealed in an update to an April blog post that pages that primarily resort to posting this type of content will see their distribution limited. Facebook added that its content guidelines...
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Lil Jon and Kool-Aid Man Dropped a Christmas Track That’s Insane, Amazing and Addictive
Move over, Lil Yachty and Donny Osmond, because the world of branded hip-hop just got a new unexpected duet: Lil Jon and Kool-Aid Man. With their catchphrases being "Yeah!" and "Oh yeah!" respectively, it was obviously just a matter of time before these two came together, and the resulting track--"All I Really Want for Christmas"--is...
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