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In mid-November, Instagram and Facebook pages for what looked to be a new organization focused on sex education cropped up online. The organization, The Sexual Education Foundation, has quickly grown small but active followings on the pages (the Instagram account has over 1,400 followers). The posts, which are mostly memes or suggestions like the "No...
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A 15-year-old Brooke Shields going commando. A 17-year-old Kate Moss going topless. Heroin chic, upskirt shots, exposed butt cracks (or entire butts) and a nonstop bacchanalia of group action. Calvin Klein has spent decades courting controversy with its deliberately provocative advertising in glossy magazines, but those days are now numbered. The brand is ditching print...
We're deep into the mechanisms of digital transformation. Retailers are gradually migrating to more automated customer experiences, there's an app for everything and algorithms rule advertising even when it comes to the influencers who've most recently challenged the value proposition of traditional advertising. With AI, automation, algorithms and big tech making instrumental changes to how...
The New York Times reported on Tuesday that Facebook gave its partners access to more personal information of its users than the company had previously disclosed, including friends' lists, contact information and the contents of users' private messages. In another report on Wednesday, BuzzFeed News reported that Facebook was collecting sensitive user data from Facebook-compatible...
Social networks turned their attention to Bangladesh this week, as both Facebook and Twitter announced the removal of pages and accounts engaging in what both companies called coordinated behavior in that country. Facebook head of cybersecurity policy Nathaniel Gleicher revealed in a Newsroom post that a tip from a threat intelligence company Facebook works with,...
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Skyrocketing growth of streaming audiences has spurred an insatiable desire for advertising on these platforms. Having spent most of the year on the front lines meeting with hundreds of local agencies and ad buyers, here's my assessment on the lessons learned in the connected TV (CTV) advertising market for 2018. The fourth quarter saw the...
ABC reality competition juggernaut The Bachelor was the most social television series in 2018 in terms of average interactions per episode on Facebook and Twitter, according to the year-end wrap-up from Nielsen Social Content Ratings. Here is a look at the top three in every category analyzed by Nielsen Social Content Ratings. The complete lists...
It was with some surprise that we learned of the insolvency of Blippar, a much-heralded startup whose primary idea was to use mobile phone augmented reality to bring objects and physical advertising to life in novel and fun ways. To do this, users simply had to see an advert, such as a billboard, that was...
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The submissions keep coming in, so we're going to keep highlighting the most interesting holiday cards of 2018. You can find the rest of the roundup here. Stay tuned for part three. &Barr -- "40 for More" Orlando agency &Barr made the most inexpensive card possible to send to clients, for a good reason. The...
A new content marketing platform is tapping artificial intelligence to match brands with content creators--but it doesn't consider itself to be in the influencer business. Built on technology from IBM Watson, the startup Props announced on Thursday that it's raised $5 million for an official rollout with investors including tech development firm Axispoint and Jump...
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Samsung, SodaStream, Pfizer's Robitussin, Jaguar-Land Rover, TD Ameritrade, and SanDisk are among at least 20 brands that have either fully stopped or temporarily suspended advertising on Fox News' 8 p.m. program, Tucker Carlson Tonight, after the host said last Thursday on his show that immigration makes the United States "poorer, dirtier and more divided." The...
Tubi, an ad-supported, free-to-consumers streaming service, is "the best free steaming service that no one has ever heard of," according to the company's head of marketing, but a new brand campaign tied to the holidays aims to change that. "When people hear free streaming, they get a little bit skeptical," Emily Jordan said. "Free doesn't...
No matter how hard you plan and how carefully you control your messaging, scandals sometimes hit. Brand scandals are all different, but one thing is universal: They can seriously tarnish a company's image and even do irreparable harm to the business in question. Not all brand scandals are created equal. Some scandals blow over in...
Instagram recently updated the questions sticker in Stories to allow users to ask their viewers for music recommendations. Our guide will show you how this works. Note: These screenshots were captured in the Instagram application on iOS. Step 1: Once you've taken a new photo or video, or imported an existing photo or video from...
Meredith has finalized its sale of Fortune magazine to Thai businessman Chatchaval Jiaravanon, the magazine publisher announced today. The brand was purchased for $150 million cash by Fortune Media Group Holdings Limited, wholly owned by Jiaravanon after he was announced as the intended new owner last month. The brand, part of Meredith's Time Inc. acquisition,...
Surprise, surprise millennials not only love to shop but they do it using a variety of payment methods. That and a few other notable data points are out today in a new study commissioned by Snap Inc. with Cassandra, a research and consulting firm focused on millennials and Gen Z. The study, conducted from Aug....
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With every major technological shift, some companies evolve while others get left behind. Agencies in the face of programmatic are no exception. Programmatic has changed advertising for the better, and with that, it's also put pressure on traditional agencies to overhaul their processes. Traditional agencies have enjoyed long-term contracts that guaranteed recurring revenues, but programmatic...
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Adweek's roundup of agency holiday cards continues with approaches including gaming, ASMR, animated videos and a take on Drunk History. Please find links to the rest of the roundups below: Agency Holiday Cards 2018: Inventive and Creative Send-Offs to the Year Agency Holiday Cards 2018: Inventive and Creative Send-Offs to the Year, Part 2 ABC...
Brace yourself for yet another retail holiday. This time, it's Super Saturday, or the Saturday before Christmas, and it is upon us. According to a survey from industry body the National Retail Federation (NRF) and data firm Prosper Insights and Analytics, 56 percent of nearly 7000 respondents--which the NRF said equates to about 134 million...
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Comcast's advertising unit today announced it is working with Spectrum Reach and Viacom on a blockchain-based offering that will help it better match audience data with advertisers in a privacy-compliant way to target ads across screens. Dubbed Blockgraph, the new initiative involves an "identity layer" on which media owners can offer advertisers audience targeting at...
