It's that time of year again when branding soothsayers start predicting what colors, fonts and overall design looks will be hot in the year ahead and which fads will fade into oblivion. While no one simply wants to jump on the latest trend du jour, it is undeniably valuable for marketers to be aware of...
These 3 Logo Design Trends Are Expected to Dominate in 2019
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Redbox Drops First National TV Spot About a Multitasking Man With Fingers for Toes
We may be just a few days away from the end of the year, but for Redbox, there's no slowing down. The video rental and streaming service, perhaps best known for its bright red kiosks outside your go-to convenience store, dropped its first-ever national televised spot in its more than 16-year history. To create the...
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Messenger: Here’s How to Add AR Stickers to Photos and Videos
Facebook recently introduced augmented reality (AR) stickers in Messenger, allowing users to place animated stickers on top of their photos and videos that appear to be in the real world around them. Our guide will show you how to add an AR sticker to a photo or video in Messenger. Note: These screenshots were captured...
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All the Magazine Brands That Moved Away From Print This Year
It's a tumultuous time in the media industry, and this year saw multiple publications change ownership and some--including, most recently, conservative magazine The Weekly Standard--shutter operations entirely. So it perhaps came as no surprise when a number of brands across three leading magazine publishers announced they would be more or less eliminating their print products....
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As Audiences Crave Authenticity, Brands Will Need to Deliver Genuine Videos
It's been a volatile year for media and marketing professionals. With industry threats like Facebook's privacy issues, fake news running rampant and a new emphasis on copyright and IP law in the EU, 2018 has been anything but predictable. Even in an age filled with constant digital disruption, one trend remains clear: Content is here...
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5 Trends Sweeping Through Audio That You’ll Want to Listen To
The audio revolution is here and in full swing. From morning news updates to afternoon podcast sessions, audio content is playing an increasingly larger role in our everyday lives. This comeback has also brought opportunities for audio advertisers seeking to target and engage with listeners. As we approach 2019, now is a great time to...
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Instagram Temporarily Rolls Out New Functionality, Angers the Internet
It was a quiet day, the last Thursday of 2018. Or so it seemed. Then Instagram rolled out a transformational update to its app, causing the internet to collectively lose its mind. What was this change to its core product that caused the online denizens to grab their digital pitchforks? Say goodbye to the infinite...
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LinkedIn: Here’s How to Connect With Others Using QR Codes
Did you know each LinkedIn member has a unique QR code that other users can scan to see their profile on the service? This feature allows users to quickly add others as connections on LinkedIn without searching for profiles manually. Our guide will show you how the LinkedIn QR code feature works. Note: These screenshots...
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The Race to 5G Will Intensify in 2019 as All Carriers Plan to Unveil Networks
After months of hype about instant connectivity and super-speed downloads, the next generation of wireless service will finally become a reality in 2019. All four major U.S. carriers have vowed to kick off or expand their respective 5G networks in the coming year, and most major phone manufacturers are set to release their first 5G-enabled...
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Despite Plans for Global Growth, Local Broadcasting Is Seeing the Most Success
The growth of Netflix is stalling, particularly in its largest and most saturated market in the U.S. This means that the streaming service, like its rival Amazon Prime Video, is looking to places like Europe where SVOD penetration is still under 17 percent to boost its numbers. But Netflix isn't finding Europe as easy as...
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Rauxa’s Founder and CEO Talks the Power of Mentorship and the Importance of Transparency
At the country's largest female-run agency, mentorship isn't just a buzzword--it's a company principle. Gina Alshuler, the company's president and CEO, knows that firsthand. She started at Rauxa just out of college, working as a receptionist at the front desk. Not even two decades later, she's at the helm of the company. That's thanks in...
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How to Get the Most out of Working With Nanoinfluencers
When it comes to influencer marketing, is small beautiful? That's what a chorus of recent commentators would have you believe. The New York Times is only one of many outlets to hype the potential of under-the-radar social media figures to drive outsized impact on awareness and consideration. With audiences numbering in the low thousands, these...
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School Shooting Victims Asked Marketers for Help. Here’s How the Ad Industry Responded
Back in April, students from Marjory Stoneman Douglas High School in Parkland, Fla. appeared at the 4A's Accelerate conference in Miami to ask the advertising industry for help in advancing their message of gun law reform. A crowd that included notable industry leaders stood in awe of the students at the panel as they outlined...
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Meet the 9 U.S. Lawmakers Who Will Impact Tech Regulation in 2019
Big Tech has spent years--and millions of lobbying dollars--avoiding the regulatory radar of Capitol Hill. No longer. Amid investigations into data breaches, misinformation campaigns, hate speech and allegations of bias against conservatives, the lucrative advertising-fueled business models of companies like Facebook, Google and Twitter have come under the regulatory microscope. California and Vermont, for example,...
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6 Trends Agencies Need to Prepare for in 2019
What do 2019 industry predictions mean for agencies? Agencies manage change on an ongoing basis, but with limited resources and many trends to navigate. How does one determine which trends have staying power and demand attention? Here are six ongoing trends agencies should be ready for in 2019. Marketing services will continue to go in-house...
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YouTube: Here’s How to Delete a Chat
Did you know YouTube allows you to delete chats you're not interested in keeping? Our guide will show you how this works. Note: These screenshots were captured in the YouTube application on iOS. Step 1: Tap "Inbox" at the bottom of the screen. Step 2: Tap the chat you wish to delete. Note: If you...
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Apple’s New Ad Perks Up a Dreary World With Parkour and a Flood of Color
For a stretch in the mid-2000s parkour had a reasonably solid heyday in advertising. The most prominent example is the 2006 Nike and Wieden + Kennedy classic "Angry Chicken" to launch the brand's Presto shoe. Other brands like Pepsi, Suzuki and T-Mobile have used the stunts to decent effect. Free runner (and Red Bull athlete)...
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Esports and Gaming Flourished in 2018, and Brands Won’t Want to Miss in the New Year
Gaming made big headlines in 2018, from the dominance of Twitch and Fortnite to the first season of the Overwatch League to a wave of municipal and private investors backing teams and venues. No marketer should ignore the passion and sheer size of the gaming community, which eclipses the audience for most American professional sports....
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Publishing Underwent Massive Disruption but Remains Grounded With Quality Content and Emerging Tech
No one can argue that publishing hasn't gone through monumental changes, which is especially seen over the course of 2018 with the many print publications that shuttered this year, like Glamour, or at the very least drastically reduced their print schedules, like Seventeen. There was also the buying and selling of popular digital publications, like...
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People Who Share News Articles Trust Them, But People Who Research Them Don’t
The John S. and James L. Knight Foundation teamed up with analytics firm Gallup on an experiment to examine the level of trust in news articles being shared over the internet, both from the people doing the sharing and the people receiving those links and looking into matters further. This study was conducted using Gallup's...
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