Instagram confirmed that it is rolling out the ability to publish feed posts to multiple accounts simultaneously to all iOS users. A spokesperson said, "We are rolling out this feature to provide a better experience for people who often post to multiple accounts." Josh Constine of TechCrunch reported that the feature works by enabling users...
Instagram’s iOS Users Will Soon Be Able to Share Feed Content Across Multiple Accounts
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Want Facebook Engagement? Post Videos, and Make Them Funny or Inspirational
The keys to driving engagement on Facebook? Post video content and inspire people or make them laugh, according to a new study by social media management tool Buffer and content marketing tool BuzzSumo. Buffer and BuzzSumo analyzed over 777 million Facebook posts from 2018 and narrowed their focus to the 500 most popular ones, which...
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Why Brands Like Pabst and GoPro Still Rely on Fans for Marketing, and Probably Always Will
As the first day of CES wrapped up and attendees headed out into the cool desert air for industry dinners and parties--or the casino floor to try their luck--Adweek caught up with three senior marketers to discuss how technology is helping create communities of consumers around their brands, services and products. In this video, Jillian...
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Kraft-Heinz Is Pushing Its Frozen Food Brand During the Super Bowl With an ‘Edgy’ Campaign
Devour, Kraft-Heinz's frozen food brand, will make its Super Bowl debut this year with a 30-second spot in the third quarter of the game. David Miami is handling creative for the ad, which will have a "bold" and "edgy" approach for the category, explained Katy Marshall, marketing and sales lead for Springboard brands at Kraft...
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Hulu Is Rolling Out Performance-Based Measurement for Brands
Hulu is beta testing a new, performance-based measurement that could help brands determine how many people purchased a product, downloaded an app or signed up for additional information as a result of seeing their ads on the streaming service. With the new offering, Hulu will take an advertiser's customer relationship management (CRM) data and match...
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YouTube: Here’s How to Change the Name of a Group Chat
Did you know that YouTube allows you to change the name of your group chats after they've been created? Even if you weren't the one who created a group chat, you can still change its name. Our guide will show you how this works. Note: These screenshots were captured in the YouTube application on iOS....
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It’s Time to Implement Brand Safety Without Second Thought
It's so true that we need brand safety that we shouldn't actually be talking about it anymore. It should just be the norm and part of what we do. Why then, in 2018, where we live in the most connected, technology-savvy media environments of all time, is it still a problem? It shouldn't be a...
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This Cruise Line CMO Just Bought Equipment On the Spot at CES
Omnicom's media network OMD USA decided to change up how it approached CES this year by providing curated tours for clients on the massive Las Vegas trade show floor. Adweek is partnering with OMD this week to get insights into the tours and to find out what tech these big brands are eyeing up. In...
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By Humanizing Brands With AI, Common Marketing Issues Will Cease
Historically, many brand-based problems have stemmed from not being human enough. This issue is going to become more complex as people start talking to the smart microwaves and other devices Amazon and other tech companies plan to introduce. While artificial intelligence is here to help consumers, the future winners and losers of marketing will be...
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VMLY&R Named U.S. Agency of Record for Nature’s Bounty and Sundown Naturals Brands
WPP's VMLY&R, formed through last year's merger of VML and Y&R, announced on Thursday its appointment as agency of record for Nature's Bounty Co.'s household Nature's Bounty and Sundown Naturals brands. The agency said it will partner with the health and wellness company to produce "comprehensive communications strategies" across the U.S. for the two brands....
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Wheelhouse Entertainment and Partner Jimmy Kimmel Buy a Minority Stake in Content Agency Portal A
Wheelhouse Entertainment, a talent and content company launched one year ago by former ITV America CEO Brent Montgomery, announced today that it has purchased a minority stake in Portal A, a self-described "digital studio" perhaps best known for creating YouTube's annual Rewind series. Conditions of the deal were not made public. Late last year, TV...
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SodaStream U.S. Marketing Chief Departs After 4 Months as PepsiCo Completes $3.2 Billion Acquisition
SodaStream, the Israel-based home carbonation company that made major waves in the soda industry before being acquired by PepsiCo in December for $3.2 billion, recently parted ways with its top U.S. marketing executive, Maurice Herrera. The shakeup came only four months after Herrera arrived from Weight Watchers, where he spent more than three years as...
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Clinique Puts a Trendy Twist on a Beloved Product: Personalization
Clinique launched its signature product, Dramatically Different Moisturizing Lotion, way back in 1968, and it's been one of the brand's biggest sellers ever since. A version of it--there's also a Dramatically Different gel for those with oilier skin and a jelly, which claims to help protect skin against pollution--is purchased somewhere in the world every...
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How Technology Is Reshaping the Concept of Play
A huge, but slightly unsung, portion of the CES convention floor is devoted to games, sports and how we play. In part two of our tour guide series with OMD USA, which is providing curated tours for clients, we caught up with Ginny McCormick, vp, integrated media and omnichannel promotions at Hasbro, and Ankita Nigam,...
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Super Bowl LIII Is ‘Over 90% Sold’ With 3 Weeks to Go, CBS Says
CBS ad sales chief Jo Ann Ross and her team began selling ads for Super Bowl LIII as soon as Super Bowl LII ended last year. Now, with just over three weeks left before the Big Game, Super Bowl inventory is "over 90 percent sold," she said today. Additionally, the title sponsors have been secured...
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A Brooklyn Bodega Is Selling ‘Jakelin’ Coke Bottles to Honor a Child Who Died in U.S. Custody
Coca-Cola bottles have become well known in recent years for the wide variety of names found on their labels, and the brand has even empowered fans to order their own custom-printed names. Now a group of New York creatives is using that offering to spread awareness of a heartbreaking story from the U.S. border. The...
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Sears Chairman Eddie Lampert Refuses to Let the Chain Go
Sears chairman Eddie Lampert's investment firm upped its bid for Sears Holdings to nearly $5.1 billion, and the retailer will live to see at least Sunday. According to a regulatory filing, as of Jan. 10, Sears stockholders are Lampert, as well as a slew of organizations that list him as CEO: ESL Partners LP, JPP...
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You & Mr Jones Acquires Majority Stake in Company Behind Unilever’s In-House Content Studio
Today, global "brandtech" network You & Mr Jones announced perhaps the largest in an ongoing series of acquisitions across the marketing space since its 2015 launch with the purchase of a majority stake in U.K.-based Inside Ideas Group. The company is best known for its Oliver division, which specializes in helping brands develop their own...
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Ford and Audi Partner With Qualcomm to Demo 5G Cars That Talk to Stoplights
Qualcomm is offering a glimpse at how the next generation of wireless service could lay the groundwork for a self-driving future. Today, at the annual Consumer Electronics Show, the telecom chipmaker partnered with Ford, Audi and Ducati to outfit a sample route through downtown Las Vegas with 5G network equipment that connects cell-connected cars and...
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The Daily Show With Trevor Noah Brilliantly Spoofs M. Night Shyamalan’s ‘Glass’
Sharp-eyed viewers who watch The Daily Show with Trevor Noah tonight will something familiar during the first commercial break. In partnership with Universal Pictures, the show's branded content team did a spoof of the upcoming movie, Glass, from director M. Night Shyamalan. The 90-second spot will launch during the first commercial break of the show...
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