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Breaking News in Advertising, Media and Technology

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    Instagram confirmed that it is rolling out the ability to publish feed posts to multiple accounts simultaneously to all iOS users. A spokesperson said, "We are rolling out this feature to provide a better experience for people who often post to multiple accounts." Josh Constine of TechCrunch reported that the feature works by enabling users...

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    The keys to driving engagement on Facebook? Post video content and inspire people or make them laugh, according to a new study by social media management tool Buffer and content marketing tool BuzzSumo. Buffer and BuzzSumo analyzed over 777 million Facebook posts from 2018 and narrowed their focus to the 500 most popular ones, which...

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    As the first day of CES wrapped up and attendees headed out into the cool desert air for industry dinners and parties--or the casino floor to try their luck--Adweek caught up with three senior marketers to discuss how technology is helping create communities of consumers around their brands, services and products. In this video, Jillian...

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    Devour, Kraft-Heinz's frozen food brand, will make its Super Bowl debut this year with a 30-second spot in the third quarter of the game. David Miami is handling creative for the ad, which will have a "bold" and "edgy" approach for the category, explained Katy Marshall, marketing and sales lead for Springboard brands at Kraft...

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    Hulu is beta testing a new, performance-based measurement that could help brands determine how many people purchased a product, downloaded an app or signed up for additional information as a result of seeing their ads on the streaming service. With the new offering, Hulu will take an advertiser's customer relationship management (CRM) data and match...

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    Did you know that YouTube allows you to change the name of your group chats after they've been created? Even if you weren't the one who created a group chat, you can still change its name. Our guide will show you how this works. Note: These screenshots were captured in the YouTube application on iOS....

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    It's so true that we need brand safety that we shouldn't actually be talking about it anymore. It should just be the norm and part of what we do. Why then, in 2018, where we live in the most connected, technology-savvy media environments of all time, is it still a problem? It shouldn't be a...

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    Omnicom's media network OMD USA decided to change up how it approached CES this year by providing curated tours for clients on the massive Las Vegas trade show floor. Adweek is partnering with OMD this week to get insights into the tours and to find out what tech these big brands are eyeing up. In...

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    Historically, many brand-based problems have stemmed from not being human enough. This issue is going to become more complex as people start talking to the smart microwaves and other devices Amazon and other tech companies plan to introduce. While artificial intelligence is here to help consumers, the future winners and losers of marketing will be...

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    WPP's VMLY&R, formed through last year's merger of VML and Y&R, announced on Thursday its appointment as agency of record for Nature's Bounty Co.'s household Nature's Bounty and Sundown Naturals brands. The agency said it will partner with the health and wellness company to produce "comprehensive communications strategies" across the U.S. for the two brands....

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    Wheelhouse Entertainment, a talent and content company launched one year ago by former ITV America CEO Brent Montgomery, announced today that it has purchased a minority stake in Portal A, a self-described "digital studio" perhaps best known for creating YouTube's annual Rewind series. Conditions of the deal were not made public. Late last year, TV...

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    SodaStream, the Israel-based home carbonation company that made major waves in the soda industry before being acquired by PepsiCo in December for $3.2 billion, recently parted ways with its top U.S. marketing executive, Maurice Herrera. The shakeup came only four months after Herrera arrived from Weight Watchers, where he spent more than three years as...

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    Clinique launched its signature product, Dramatically Different Moisturizing Lotion, way back in 1968, and it's been one of the brand's biggest sellers ever since. A version of it--there's also a Dramatically Different gel for those with oilier skin and a jelly, which claims to help protect skin against pollution--is purchased somewhere in the world every...

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    A huge, but slightly unsung, portion of the CES convention floor is devoted to games, sports and how we play. In part two of our tour guide series with OMD USA, which is providing curated tours for clients, we caught up with Ginny McCormick, vp, integrated media and omnichannel promotions at Hasbro, and Ankita Nigam,...

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    CBS ad sales chief Jo Ann Ross and her team began selling ads for Super Bowl LIII as soon as Super Bowl LII ended last year. Now, with just over three weeks left before the Big Game, Super Bowl inventory is "over 90 percent sold," she said today. Additionally, the title sponsors have been secured...

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    Coca-Cola bottles have become well known in recent years for the wide variety of names found on their labels, and the brand has even empowered fans to order their own custom-printed names. Now a group of New York creatives is using that offering to spread awareness of a heartbreaking story from the U.S. border. The...

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    Sears chairman Eddie Lampert's investment firm upped its bid for Sears Holdings to nearly $5.1 billion, and the retailer will live to see at least Sunday. According to a regulatory filing, as of Jan. 10, Sears stockholders are Lampert, as well as a slew of organizations that list him as CEO: ESL Partners LP, JPP...

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    Today, global "brandtech" network You & Mr Jones announced perhaps the largest in an ongoing series of acquisitions across the marketing space since its 2015 launch with the purchase of a majority stake in U.K.-based Inside Ideas Group. The company is best known for its Oliver division, which specializes in helping brands develop their own...

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    Qualcomm is offering a glimpse at how the next generation of wireless service could lay the groundwork for a self-driving future. Today, at the annual Consumer Electronics Show, the telecom chipmaker partnered with Ford, Audi and Ducati to outfit a sample route through downtown Las Vegas with 5G network equipment that connects cell-connected cars and...

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    Sharp-eyed viewers who watch The Daily Show with Trevor Noah tonight will something familiar during the first commercial break. In partnership with Universal Pictures, the show's branded content team did a spoof of the upcoming movie, Glass, from director M. Night Shyamalan. The 90-second spot will launch during the first commercial break of the show...

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