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Breaking News in Advertising, Media and Technology

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    As day three at CES kicked off with brilliant sunshine flooding the Las Vegas Strip and slightly less frenetic activity on the convention floor, Adweek caught up with Glen Hartman, senior managing director of Accenture Interactive in North America, to talk about global responsibility for Accenture's digital marketing, platforms and operations offerings. Following days of...

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    Turkish Airlines will once again have a spot in the Super Bowl. The airline will have a 30-second spot in the first quarter of the game, which will air on CBS next month. "As the first Turkish brand to advertise during this sporting event watched from every corner of the globe, Turkish Airlines has delighted...

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    When AT&T acquired AppNexus last year, it was the latest chapter in the emerging narrative of the rise of the super publisher. By way of definition, super publishers are scaled, vertically integrated companies like AT&T, Amazon and the Verizon Media Group (formerly Oath), who have shaken up the digital ad landscape, in some cases through...

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    An objective person could watch Super Bowl advertising and plausibly think: "Yeah, that's a good ad." Of course, in the ad agency world, creatives tend to be a little more critical, picking little things out that illustrate the difference between a good Super Bowl ad and a great one. Adweek asked a wide range of...

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    As expected, there was a ton of buzz about voice tech at CES this year, thanks to toilets, shower heads and trash cans you can talk to. There was even a robot that, if asked, pours you a beer. It's all about the smart home of the future, which will be reliant on AI. And...

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    Of all the factors credited for the so-called blue wave of Democratic legislators elected to the House of Representatives in November, there's one that doesn't seem to be on many people's radar: personalized emails. But talk to the Democratic National Committee, and they'll say the party's success during the 2018 midterms--which saw a net gain...

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    AT&T and other telecom companies say they plan to stop selling sensitive customer location data to third parties. The decision, announced on Thursday evening, comes days after an investigation by Motherboard found how easily it can be to access location data for AT&T, T-Mobile and Sprint customers. The report, which chronicled a journalist hiring a...

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    Twitter first landed on the tech scene as a text-message based social network, and nearly 13 years later, it's thinking about adding features that will bring Twitter back to its roots. At the annual Consumer Electronics Show in Las Vegas, Keith Coleman, Twitter's vp of product, said that the social network was considering rolling out...

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    What might it look like if some sketchy characters targeted a business in the real world using cyber crime tactics? Global insurer Hiscox decided to demonstrate on a bike shop to help illustrate the threat reportedly faced by a third of British businesses. London agency AMV BBDO coordinated the "Real World Hack" stunt for client...

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    Over a year after Meredith finalized the acquisition of Time Inc., two titles from the Time legacy have sold, two remain up for sale and the magazine publisher is looking to re-innovate how it packages content across its portfolio of primarily lifestyle brands, including those it inherited. Most recently, this initiative has resulted in a...

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    With autonomous cars on their way to becoming a widespread reality, companies are starting to think about how they can monetize the extra time and space that a robot in the driver's seat allows passengers. Intel and Warner Brothers proposed a vision for what that media-transportation fusion might look like at this year's Consumer Electronics...

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    The seemingly endless fight over the U.S. Army's advertising business has taken yet another turn as WPP joined IPG and McCann Worldgroup in contesting the government's November decision to award the account to Team DDB, an Omnicom entity led by that agency's Chicago office. According to the Army's own estimates, the contract concerns up to...

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    CBS and Nielsen's bitter face-off over a new measurement deal is finally over. On Friday night, the companies reached a new deal for Nielsen national, digital and local audience measurement. In the agreement, CBS Television Network, CBS Television Distribution, Showtime Networks, Smithsonian, Pop, CBS Sports Network and CBS' 27 owned-and-operated local television stations will continue...

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    In January 2017, when Megyn Kelly opted to leave her longtime Fox News home and accept a three-year, $69 million megadeal from NBC News, many industry observers doubted that NBC and Kelly would be a good fit. Turns out they were right. Friday night, NBC News made official what has been inevitable since October, and...

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    One month after auto giant Fiat Chrysler Automobiles sent its North American media planning and buying account to Publicis Groupe's Starcom, incumbent IPG officially confirmed that it may go through a large-scale round of layoffs across Mediabrands, Reprise and UM, which previously held the account. Crain's Detroit first reported the news. UM had been North...

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    The direct-to-consumer landscape was already set to get even more crowded this year, with new offerings from Disney, AT&T and Apple joining the fray. Now yet another big media company is ready to try its hand at OTT, as NBCUniversal said today it is prepping its own ad-supported service, which will be ready in early...

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    PayPal is adding a major player to its marketing department: Today, the company announced the hiring of Allison Johnson as CMO and executive vice president. The brand has been without a CMO since 2013. Johnson joins PayPal from West, a marketing and venture capital firm where she worked with clients like Square, Twitter and Braintree,...

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    We're back, baby! The tech team have been busy at CES this past week, and they're ready to share the big trends coming out of the Las Vegas Convention Center. On this week's episode of the Adweek podcast, Yeah, That's Probably an Ad, we're joined by creative editor David Griner, tech reporter Kelsey Sutton and...

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    Pinterest released its annual diversity report for 2018 Monday, and it followed the same theme as similar endeavors from other tech companies: We've made progress, but "we still have a long way to go." The company met two of its three hiring goals for 2018 and just missed the third. Its goal was to increase...

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    It's no secret that holding companies have their backs up against the wall as MDC Partners is up for sale and WPP is mashing agencies together left and right in order to survive and hopefully flourish again. There are a number of reasons behind their struggles, but according to Pivotal Research senior analyst Brian Wieser,...

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