The future of local journalism, and the fate of the reporters telling those stories, is so worrisome if Digital First Media's hostile bid for Gannett goes through, media buyers are concerned about what might remain once the dust settles. Digital First Media is a hedge-fund-backed group, otherwise known as MNG Enterprises Inc., that submitted an...
Media Buyers Fear a Picked-Over Gannett if Digital First Media’s Hostile Bid Succeeds
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The Acura ILX Just Found a Parking Space on Facebook’s Instant Games Platform
Acura just drove its 2019 ILX performance sedan onto the Facebook Instant Games track. The automaker's social promotion of its vehicle is in full throttle following last month's introduction of a sticker pack for Instagram Stories that enables users to customize a 2019 ILX with elements such as wheels, accessories and A-Spec packaging, as well...
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CES 2019’s Focus on the Superficial and Lack of Innovation Were Among Its Shortcomings
Now that CES 2019 has ended, marketers are feverishly working to deliver presentations and POVs that justify the large contingents they sent to Las Vegas last week to chart the biggest innovative trends facing 2019. But the reality of CES 2019 is that it was not a year of "new." Now first, let me say...
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Hulu’s Nick Tran Talks Leadership Style While Remaining Culturally Relevant as a Brand
As the vp of brand marketing and culture at Hulu, Nick Tran leads a team in charge of defining and shaping the overall customer experience and relationship with the brand. From previous stints with Taco Bell, Samsung and apparel startup Stance Socks, Nick carries a diverse background with the common thread of keeping brands at...
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Consumer Tech and Advertiser Needs Could Be More Complementary in 2019
At last week's Consumer Electronics Show in Las Vegas, the 200,000 attendees--not to mention everyone else following from afar--were, like most years, promised the future. There were, like most years, plenty of internet-connected devices, virtual reality and augmented reality announcements and demos, half-baked or nearly cooked 5G cars and phones and adorable robots. And yet,...
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BOPIS, Retail’s Latest Acronym, Makes the Case for Delayed Gratification
One of the biggest themes at this year's National Retail Federation show (NRF) didn't involve AI or robots. Instead, it was a new acronym buzzword: BOPIS, known as Buy-Online-Pickup-In-Store. And it's a key part of what's driving growth for retailers like Home Depot in the fast-fulfillment Amazon era. According to a new case study from...
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NBA Referees Will Interact With Fans on Twitter in Real-Time During Select Games
National Basketball Association referees will take to Twitter to answer fans' questions about calls in real-time as part of an initiative between the league and the National Basketball Referees Association. The NBRA and the NBA did the same thing during game three of the NBA Finals last year, and the NBRA said it received positive...
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Sen. Marco Rubio Introduces Federal Privacy Legislation to Supersede State Laws
On Wednesday, U.S. Sen. Marco Rubio (R-Fla.) introduced legislation that could give the Federal Trade Commission authority to update the nation's privacy laws for the internet era. The American Data Dissemination Act, as it's called, would task the FTC to update the nation's 1970s privacy laws. However, unlike online privacy bills introduced last year, Rubio's...
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Nuns Among Shareholders Asking Amazon Not to Trade Privacy for Profit
A group of nuns joining forces to take on an all-powerful tech company sounds like the plot of Sister Act 3, but it actually happened in Brooklyn--sort of. Amazon shareholders representing more than $1.3 billion in assets filed a resolution Thursday asking the company to stop selling its facial-recognition technology, Rekognition, to government agencies until...
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What Makes British Drama Characters Compelling? In These Ads, They Tell You Themselves
Hard-bitten detective Vera Stanhope doesn't give a damn if people like her. She's a crusty crime fighter who outsmarts bad guys and suffers no fools. Disheveled and dowdy, she will not be wearing lipstick or stilettos to solve her latest case. How do we know all this? She tells us in a magically meta commercial...
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Netflix Now Has 139 Million Subscribers and Says It Competes With ‘Fortnite More Than HBO’
It will now be even tougher for the four big streaming services scheduled to debut in the next year--from Disney, AT&T, Apple and NBCUniversal--to catch up with Netflix. The streaming giant now has 139 million subscribers worldwide, 58.5 million of which are U.S. subscribers, it said today in a shareholders letter. That's up from 110...
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New York Post Is Getting a New Publisher and CEO
After 20 years at the company, Jesse Angelo is leaving as the publisher and CEO of the New York Post to "let someone else write the next chapter," he said in a statement. Sean Giancola will replace him. "We thank Jesse Angelo for his many and varied contributions to our company as a journalist, editor...
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Streetwear Designer Benny Gold Closes His Store and Heads to Goodby, Silverstein & Partners
Over the past 15 years, Benny Gold became one of the premier streetwear designers in San Francisco by parlaying his fame as a skateboarder into his own eponymous brand of shirts, hats and outerwear. His flagship Valenica Street shop became a tourist destination and mainstay of the city's historic Mission District. But this week, Gold...
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Verizon Will Thank First Responders for Saving 12 NFL Stars in Its Super Bowl Spot
After sitting out the Super Bowl since 2011, Verizon rejoined the game last year with an emotional campaign thanking first responders. The brand will once again tap that theme, showcasing the stories of NFL players and first responders in its "The Team That Wouldn't be Here" campaign. Verizon worked with agency McCann and director Peter...
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This London Agency Gave People a Lift by Redesigning Their Elevators
An elevator isn't the first place one thinks of for a chance to have some interesting interaction. Most of the time, the ride up and down is an exercise in people gazing forward quietly, or sneaking peeks at their phones. Conran Design Group, part of Havas in London, is seeking to break the monotony and...
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5G Isn’t a Reality Yet, but It’s Looking Promising
Just because everyone's thinking about 5G doesn't mean everyone understands what it is or what it might imply for their industries and brands. You might have a better idea if you'd attended CES where it was a hot topic. For those of you not lucky enough to be one of the 180,000 attendees, here's a...
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Chevron to Review Its Global Media Business After 16 Years With WPP
Energy giant Chevron, a longtime staple of WPP's client roster, has placed its global media planning and buying business in review, a company spokesperson confirmed this week. "Chevron's global media agency of record has been in place for 16 years," said the representative. "We've elected to test the marketplace to confirm that Chevron has the...
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There Was No War on Christmas on Facebook and Instagram in December
People on Facebook and Instagram were caught up in the holiday spirit in December, as Christmas and New Year's Eve absolutely dominated conversation on both networks for the month, according to the newest installment of Hot Topics from Facebook IQ, the social network's research arm. In the entertainment category, Facebook users headed for the cinema,...
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How 3 Legacy Brands Are Using Tech to Personalize Beauty
While products you'll soon see in retailers like Best Buy made up the bulk of this year's CES activations, brands that you more often find in the aisles of CVS and Walgreens also took part. Neutrogena, L'Oreal and Procter & Gamble are among the beauty brands betting big on the personalization tech can deliver for...
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Luke Wilson Gets Uncomfortably Close in Colgate’s Super Bowl Ad
Get ready to up close and personal with Luke Wilson's smile--and his mouth--in Colgate's ad for the Super Bowl LIII. The 30-second spot which will air during the second commercial break of the third quarter, shows Luke Wilson touting all the benefits about Colgate Total. In the ad, Wilson says he's a "close talker," which...
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