Gillette recently launched an advertisement "The Best Men Can Be" on Twitter that plays on their tagline and offers a perspective on modern day masculinity. The ad has generated strong reactions on social channels, and the brand is facing a wave of backlash to the advertisement. Twitter has exploded with chatter. There have been jokes...
The Data Behind Gillette’s Ad Shows It Had the Biggest Impact With Women
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Pinterest Is Helping Brands Set Their Playbooks for Super Bowl LIII
The matchup has been set for Super Bowl LIII, and Pinterest shared some tips for brands on its platform looking to get in on the action when the Los Angeles Rams clash with the New England Patriots at Mercedes-Benz Stadium in Atlanta Feb. 3. Pinterest said in a blog post that 80 percent of Pinners...
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This KFC Gravy Candle Will Give Your Home the Rich, Meaty Aromatherapy It Deserves
For just a moment, imagine yourself finally crossing the threshold of your home after a particularly trying day. You settle into your softest pajamas, turn on some soothing music, and light your favorite scented candle. Before long, you're embraced by a comforting aroma: the unmistakable fragrance of KFC's signature gravy. If any aspect of that...
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Jim Beam Goes Back to Its Roots in Regional Super Bowl Campaign
For years, AB InBev has used exclusivity to maximize the value of its Super Bowl spend by preventing other brands from placing spots in the Big Game--and this year will mark its biggest buy yet. Various competitors in the alcoholic beverage category have tried to get around the block in different ways. For example, in...
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Christina Applegate Gets Real Mad About Being Locked Out of Her Car in M&M’s Super Bowl Teaser
M&M's has big plans for its Super Bowl ad this year. The brand released a 15-second teaser, titled "Lock Game," today and shared that actress Christina Applegate will star in the 30-second spot. In the teaser, Applegate has just finished some shopping and walks up to the driver's side of her car. As soon as...
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Mobile Measurement Company Adjust Is Buying a Bot-Finding Startup to Combat Digital Ad Fraud
Adjust, a mobile measurement and fraud prevention company, has acquired a startup to improve its fight against digital ad fraud. The Tel Aviv-based company today said it will acquire Unbotify, a cybersecurity and artificial intelligence startup that analyzes website traffic to understand the difference between human and bot traffic. The startup was founded in 2015...
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Home Security Provider SimpliSafe Will Make Its First Super Bowl Appearance
Home security provider SimpliSafe will be making its first Super Bowl appearance. The 30-second spot, which is set to air sometime during the end of the first quarter, marks the first appearance for a home security company in the game. The Boston-based company founded in 2006 said it will be keeping the ad itself "under...
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3 Surprising Retail Trends That Emerged From NRF’s Big Show
The National Retail Federation (NRF)'s conference last week featured the usual gadgets and gizmos to show attendees the future of retail. Buzzwords like AI and blockchain abounded at panels and in booths. And while some of the news to come out of the conference, like Giant Food Stores unveiling "Marty" the somewhat adorable robot, was...
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Viacom Acquires Pluto TV in $340 Million Deal
Viacom intends to acquire Pluto TV, an ad-supported streaming service that is free to consumers, for $340 million in cash. Once the transaction closes, Pluto TV will operate as an independent subsidiary of Viacom, according to a news release. "As the video marketplace continues to segment, we see an opportunity to support the ecosystem in...
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Twitter.com Is Getting a Facelift
Tweaks are coming to Twitter.com, and users who receive opt-in messages can be part of the first group to preview them. Twitter said (via tweet, naturally) that features being added to its web experience include an emoji button, quick keyboard shortcuts, updates to its Trends for You section and improvements to search. A new https://t.co/fHiPXozBdO...
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Netflix iPhone App Users Can Share What They’re Watching Directly to Instagram Stories
Netflix and chill ... and add it to Instagram Stories while you chill. People using Netflix's iPhone application now have the option of sharing what they're watching directly to Instagram Stories without leaving the Netflix app. Some cool news: Starting today, iPhone users can now share what you're watching directly to Instagram stories via the...
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Facebook Is Giving Developers More Clarity on Rate Limits
Facebook is giving application developers new tools to help protect them against reaching their rate limits. Rate limits are defined as the maximum number of calls an app can make to the social network's application-programming interfaces within a specific time period, and Facebook uses them to protect the integrity of its platform, as well as...
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Facebook Is Hoping to Advance Ethics Research Regarding Artificial Intelligence
Facebook and the Technical University of Munich are joining forces on the creation of an independent ethics research center for artificial intelligence. The social network will provide $7.5 million in funding over five years for the Institute for Ethics in Artificial Intelligence, with director of applied machine learning Joaquin Qui?onero Candela saying in a Newsroom...
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Cardi B and Steve Carell Join the Party in Pepsi’s Latest Mysterious Super Bowl Teasers
When hip-hop superstar Cardi B isn't offering her own takes on the extended U.S. government shutdown, she's confirming rumors, first reported by TMZ, that she will star in Pepsi's big Super Bowl ad. The soda company released two new teasers today to follow up on last week's intro starring crunk pioneer Lil Jon, who did...
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UPS Ships a Majority of Its Global Ad Business to IPG Without a Review
UPS, or the United Parcel Service, has sent the majority of its creative and media accounts globally to IPG, without a review. The Martin Agency will now serve as the global logistics company's creative agency of record, with Initiative as its media AOR for North America and Europe. The Martin Agency will be tasked with...
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Brands Dedicated to Specific Values Stand Out Amidst the Government Shutdown
The beauty of knowing who you are is knowing when to act. As brands react to the current government shutdown, it's striking to see how genuinely authentic most of them feel. Companies including REI, Columbia and The North Face are among some of the most vocally critical brands on the government shutdown, and their messaging...
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R3 Report Finds Publicis Groupe as the Top Generator of New Business Revenue Among Agencies in 2018
Even though the number of accounts placed in review in 2018 declined 5.5 percent from the previous year, those that did change hands led to a 7.5 percent hike in global new business revenue for agencies, according to independent consulting firm R3's latest report that analyzed 7,000 agency new business wins last year. According to...
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No, Old Spice’s Latest Manly Campaign Is Not Referencing Gillette
Marketing to men: how hard can it be? Given the heated conversation over Gillette's most recent campaign and its impact on consumers, the answer may well be "harder than it looks." But another P&G brand also has a new ad appealing to that target demographic by assuring them that it's OK to attend to your...
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Gamers Get Dropped Offline at the Worst Possible Moments in This Brutal Marketing Prank
To promote an app that scans for weak Wi-Fi coverage, Danish ISP Stofa pranked six boys by slowing down or cutting their connections during critical moments of online gameplay. Predictably, these gamers didn't shrug off the technical glitches and patiently wait for their signal to return. In fact, they straight up freaked. "This sucks, this...
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Facebook’s Page Quality Tab Will Give Admins More Clarity on Content That Was Deleted or Demoted
Facebook is introducing several changes to give page administrators more clarity about how content on their pages complies with its guidelines and why content was removed or why its distribution was reduced following review by third-party fact-checkers, if applicable. And the social network issued a warning that it may begin removing pages or groups that...
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