As brands drop teasers and hints about their big-budget ad spends heading into Super Bowl Sunday, one question remains: Is the Big Game the right place for a bold, perhaps political statement? Morning Consult recently conducted a study that found that only 20 percent of Americans feel it's appropriate to make a political statement during...
Why the Super Bowl Isn’t the Optimal Time to Take a Stand
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Airline KLM’s Hologram Booth Lets You Share Travel Tips With People Waiting at Other Airports
Time spent waiting in the airport is largely time wasted. Sure, you can check your phone, hit the Cinnabon and (Wi-Fi gods willing) get some work done, but largely you're just running down the clock until your next flight. Dutch airline KLM and agency DDB Unlimited came up with a far more interesting way to...
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Jeep and Ram Release 2 More ‘Big Game Blitz’ Teasers in Advance of the Super Bowl
Jeep and Ram have released two more videos in advance of the Super Bowl on Feb. 3, but the company is still mum on their official plans for the Big Game. It's the second release this week for parent company Fiat Chrysler Automobiles, which released a trio of videos on Tuesday for Ram Trucks, Jeep...
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Facebook’s Financial Results and User Totals Showed No Signs of a Controversy-Filled 2018
Facebook managed to survive a nonstop barrage of controversies throughout 2018 and post strong financial results for the fourth quarter and full year. The company reported $16.914 billion in revenue in the fourth quarter of 2018, up 30 percent compared with the year-ago period and far exceeding analysts' consensus expectations of $16.4 billion. Revenue for...
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23 Standout Stats From Salesforce’s Holiday Shopping Report
Even though the holidays are long gone, retailers and brands are already looking at data from last season to start planning for next year. A new report from Salesforce shows how the holiday season shaped up and which trends companies are paying close attention to, like mobile shopping, dates when consumers finish their shopping and...
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Direct-to-Consumer Brand Aims to Make Men’s Fertility More Affordable and Attainable
The direct-to-consumer (D-to-C) universe is filled with a seemingly infinite amount of categories, let alone brands. Mattresses, toothbrushes, clothing, sneakers, razors, and now, we can add men's fertility to that list. Dadi, a new men's health startup dedicated to fertility and sperm storage, believes the time is ripe for men to bypass the stuffy doctor's...
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The Process Behind Wix’s Action Movie-Inspired Super Bowl LI Spot
Wix is known for creative Super Bowl spots. Though there is always some pressure knowing that the ad will be viewed by over a hundred million people, we love rising to the challenge and have learned a lot in the process about what it takes to stand out during the biggest advertising event of the...
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The Gerety Awards Aims to Increase Diversity by Casting an All-Female Jury
Joe Brooks, former global sales director for the Epica Awards, and Luc?a Ongay, former global press manager for the Epica Awards, have decided to break off and form their own awards show; one specifically designed to celebrate diversity. The Gerety Awards, named after famed copywriter Frances Gerety who crafted the slogan "A Diamond is Forever,"...
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Vice Media to Lay Off 10 Percent of Workforce
Vice Media is reorganizing and eliminating what will amount to about 250 jobs. The staffing changes, which will include laying off about 10 percent of its workforce, will impact each department at every level. The Hollywood Reporter first reported the news, which a company spokeswoman confirmed to Adweek. The decision, made under CEO Nancy Dubuc,...
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With So Many Break-Out Super Bowl Ads, Pepsi Has Some Valuable Lessons to Impart
There truly is nothing quite like the Super Bowl. It's an anomaly in today's fragmented media landscape, as nothing else can bring together over 115 million viewers into a single live TV moment where they look forward to watching the advertisements as part of the entertainment. Yet a number of marketers regularly avoid participating in...
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Why CBS Picked The World’s Best to Air After the Super Bowl
When CBS was deciding which show would air after Super Bowl LIII on Sunday, the network considered every program it airs, including Young Sheldon and its freshman hits like FBI and God Friended Me. Ultimately, the network settled on The World's Best, its new reality competition series hosted by James Corden and featuring Drew Barrymore,...
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Pinterest: Here’s How to Change Your Profile Picture
Did you know that you can change your profile picture on Pinterest from within its mobile application? Our guide will show you how. Note: These screenshots were captured in the Pinterest app on iOS. Step 1: Tap "Saved" in the bottom-right corner of the screen. Step 2: Tap the settings icon in the top-right corner...
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How Can Brands ‘Win’ the Super Bowl? By Creating Spots Whose Impact Last Past the Big Game
Every year at this time, our industry obsesses on the same question: Which brand is going to "win" the Super Bowl? And the press asks, "What's the most memorable Super Bowl ad?" and "Does funny or emotional advertising win in the Super Bowl?" While the technologies we use to connect brands to customers have expanded...
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Tumblr Is Going Beyond Black History Month With #BlackExcellence365
Tumblr is extending Black History Month well beyond the end of February with its #BlackExcellence365 initiative, which will run throughout the entire year. Blackout detailed its partnership with Tumblr in a post on its page, writing, "Our goal for #BlackExcellence365 is to showcase the importance of diversity in black history, present and future. The black...
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The Facebook Content Removal Train Made a Stop in Indonesia
Facebook held a press call Thursday afternoon to discuss the removal of 783 pages, groups, accounts and events that originated in Iran, but it wasn't done. Shortly thereafter, head of cybersecurity policy Nathaniel Gleicher provided details on a similar initiative in Indonesia. In a Newsroom post, Gleicher said the social network removed 207 pages, 800...
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Despite a Call for More Authenticity, Super Bowls Are So Far Feeling Largely Purposeless
In one of the first-ever Super Bowl commercials, New York Jets quarterback Joe Namath's face was "creamed" by Farrah Fawcett in a salacious spot for Noxzema. Joe's celebrity status soared after leading the Jets to victory over the heavily favored Baltimore Colts. More surprising was how the face of a celebrity became the new way...
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What Investors Really Want from Ad Tech
Conventional wisdom says ad tech has fallen out of favor with investors. After all, last year, Gartner research predicted investment would plummet from $7.2 billion to a measly $1.8 billion this year. Throw in the adverse effects of GDPR and potential American legislation, both direct and indirect, and it looks like a tidal wave is...
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T-Mobile Will Run an Ad in Each Quarter of the Super Bowl
T-Mobile will run four spots in this year's Super Bowl, one in each quarter of the game. CEO John Legere announced the number of ads on Twitter in a word scramble puzzle on Friday. The company also said it would be announcing more news during the game, but declined to reveal details about the nature...
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What Marketers Can Learn From Five-Time Super Bowl Winners the New England Patriots
In a league designed to create a level playing field at the start of every new season, the New England Patriots have been to nine Super Bowls in 18 years, winning five. It's nothing short of remarkable. So how have they done it? Of course, there's the talent of Tom Brady, the acumen of Bill...
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Netflix Just Updated the Logo Animation That Runs Before All Original Programming
Netflix is changing up what viewers see before the opening of its original shows. Ahead of awards season, the streaming video service is adding an enhanced animated logo for every original show it produces. Starting today, the company will begin rolling out a short clip that features the familiar red "N," which then appears to...
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