Thirty-eight years ago, a major airline manufacturer was in serious trouble and hoped a bit of advertising would bail it out. Adweek's July 14, 1980, issue carried the news of a new campaign aimed at salvaging the reputation of the DC-10 jet--and with it, the fortunes of maker McDonnell Douglas. A little over a year...
Can an Ad Save a Doomed Plane?
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Love USA Today or Hate it, the ‘McPaper’ Prefigured Internet Content
It was only a tiny story in Adweek's June 29, 1981 issue--"Gannett Releases Prototypes of National Daily"--but it flagged what would become one of the decade's biggest media stories. Al Neuharth, the gadfly Gannett mogul known for banging out copy on a manual typewriter while sitting in his treehouse--would be launching a newspaper called USA...
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LinkedIn Live: The Professional Network Is Conducting a Pilot Test of Live Video in the U.S.
Live video is finally coming to LinkedIn, at least for a few select broadcasters in the U.S. that are part of its pilot program. The professional network introduced native video for users in August 2017, and it debuted in-feed video ads last spring. LinkedIn said members spend almost three times more time watching video ads...
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Amazon Is Bringing Wi-Fi Routers In-House by Acquiring Eero
Amazon is acquiring mesh Wi-Fi start-up Eero in a move that will let the Seattle-based giant expand its ever expanding assortment of smart-home capabilities. The acquisition, announced today, gives Amazon more integration with its Alexa-equipped devices while improving Wi-Fi coverage within the home. The deal is still subject to standard regulatory approval but could be...
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AT&T’s Upcoming Streaming Service Doesn’t ‘Need to Beat Netflix’ or Disney
One of the biggest TV industry face-offs will occur at the end of the year, when both Disney and AT&T roll out their new streaming services shaking up the OTT industry. But AT&T doesn't see the direct-to-consumer space as a winner-takes-all, Turner chief Kevin Reilly said today at the Television Critics Association's winter press tour...
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Comedy Central Takes Another 11:30 P.M. Swing With a New David Spade Late-Night Show
Ever since Stephen Colbert left for CBS in 2014, Comedy Central has struggled to find a suitable lead-out program to The Daily Show. After two short-lived efforts, the network is hoping the third time is the charm, signing David Spade to star in a new 11:30 p.m. late-night series. In the new show, Spade will...
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McCann Goes Through a Round of Layoffs in Detroit Following News of General Motors’ Restructuring
IPG's McCann Worldgroup parted with a group of employees in the Detroit area today approximately one week after longtime client General Motors cut several thousand "white collar" jobs. Late last year, the company also announced plans to close two area plants. "Unfortunately, we have made some adjustments in staffing levels in our Detroit, Mich. offices,"...
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Nintendo Sends U.S. Media Account to Initiative Following Review
Nintendo has selected Interpublic's Initiative as its new U.S. media agency partner, sources with direct knowledge of the matter confirmed. AdAge first reported the news earlier today. The appointment follows a competitive review. It is not clear if the incumbent, Publicis media agency Blue 449, participated in the review. Initiative declined to comment. Blue 449...
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A Facebook Bug Is Affecting the Reach of Video Posts From Pages
Facebook page administrators have spent Tuesday dealing with a bug that is automatically adding audience targeting to their video posts, greatly diminishing their reach. Several page admins alerted social media consultant Matt Navarra about the bug, and he shared the news via tweet. ATTN: Social media managers Facebook Page admins are telling me lots of...
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Instagram Is Encouraging People to #ShareBlackStories for Black History Month
Instagram is celebrating Black History Month with its #ShareBlackStories initiative. The official @instagram account will share Stories from creators including Tawny Chatmon, Paola "Pao Pao" Math? and Uzumaki Cepeda, as well as short films featuring distinct black voices, produced by Clarence Hammond and Dougie Cash from Will Smith's Overbrook Entertainment, as well as Marsha L....
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Giphy Wants Brands to Advertise in Private Messages
Alex Chung thinks online advertising "totally sucks." The CEO of Giphy didn't mince words when bemoaning the current state of digital media in front of an audience of brand marketers during the Brandweek: Challenger Brands summit on Feb. 6 in New York. "Advertising is something we tolerate," Chung said during a keynote presentation at the...
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What Trump’s AI Executive Order Means for Businesses
President Donald Trump signed an executive order on Monday calling on government agencies to prioritize artificial intelligence efforts as worries grow that China may be outpacing the United States in implementing the technology. The so-called American AI Initiative encourages more AI-centric education, more access to the data and cloud computing tools needed to build AI...
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How Boxed.com Plans to Compete With Both Online and Traditional Retailers
How does a startup like Boxed.com compete against juggernauts like Amazon and Costco? The New York-based wholesale retailer has come a long way since Chieh Huang started the company from his garage in 2013, but he still remembers single-handedly fulfilling toilet paper roll orders in those early days, long before bringing in nine figures in...
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Oscars All Access: Red Carpet Live Will Be Livestreamed Exclusively on Twitter
Oscars All Access: Red Carpet Live will be livestreamed exclusively on Twitter for the first time, starting at 3:30 p.m. PT/6:30 p.m. ET Sunday, Feb. 24. It had previously been livestreamed via Facebook. The 91st Academy Awards will air on ABC at 5 p.m. PT/8 p.m. ET Feb. 24 from the Dolby Theatre in Hollywood....
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Facebook Outlined Its Efforts to Protect Elections in Africa
Facebook detailed steps it is taking to safeguard upcoming elections in Africa. The social network is teaming up with local third-party fact-checkers in South Africa, Nigeria, Kenya, Cameroon and Senegal to determine whether news shared via its platform is accurate and limit the distribution of content that is proven to be false. Organizations working with...
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Martin Sorrell: Brexit Is a Perfect Metaphor for What’s Happening Between Brands and Agencies
Sir Martin Sorrell closed out the IAB Annual Leadership Meeting in Phoenix, Ariz., today with a sprawling conversation that touched on his feelings about retirement, the broken agency model, what Brexit could mean for GDPR and a prediction for Amazon's growth potential. At the heart of the discussion, though, were his plans for his nascent...
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CBD Sparkling Water Brand Recess Opened a Pop-up Oasis for Creatives
When you step inside Recess' new pop-up, located at 680 Broadway in New York, it's like stepping into a laid-back, neon-filled coffee shop. But instead of enjoying a cappuccino, anyone who steps inside this space, aptly named Recess IRL, will crack open a cold sparkling water infused with hemp extract and adaptogens, essentially CBD sparkling...
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What to Expect as Amazon Delves Deeper Into Smart Homes and AI
Amazon recently announced its plan to develop AI-enhanced homes through Plant Prefab, a company that specializes in high-quality, sustainable prefabricated homes, by integrating Alexa devices into what are being touted as affordable and easy-to-assemble houses. But is it possible to have high-tech homes that are also ecologically sustainable? Amazon's introduction of AI voice technology into...
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An ‘Overwhelming’ Underwear Aisle Inspired This Challenger Brand
It describes itself has having "the world's most comfortable undies." But startup undergarment maker MeUndies says the inspiration for the colorful and cozy underwear doesn't come solely from in-house designers, but from its "tribal-based community." At the recent Brandweek: Challenger Brands event, Adweek tech reporter Lisa Lacy sat down with MeUndies founder and CEO Jonathan...
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This Is How Bethenny Frankel Learned to Trust Her Instincts
From The Apprentice: Martha Stewart to Real Housewives to her Skinnygirl empire, Bethenny Frankel's road to riches has been paved with an intense entrepreneurial drive. But while she's always had the ambition, she still had a lot to learn about running a business. "I don't think I knew what the word entrepreneur meant, or the...
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