YouTube and Facebook Watch compete head-on. They compete for eyeballs and market share. But they also compete for talent--in the content creators producing videos for each platform. The problem is that they don't play nicely together. Facebook's algorithm actively de-emphasizes any YouTube links to their content shared on Facebook. Unfortunately, that doesn't mean content creators...
How to Navigate Between YouTube and Facebook Watch as a Video Content Creator
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Disney’s Intense Frozen 2 Trailer Hints at How It Will Follow Up the No. 1 Animated Film of All Time
Disney sequels have, as a rule, been just plain awful. They are the direct-to-video, questionably canonical cash grabs made by a studio that has traditionally seen its core films as one-off endeavors. If you don't believe me, I would like to enter the following into evidence: Cinderella 2, Tangled 2, Mulan 2, Pocahontas 2, The...
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Instagram and Twitter Are Dealing With Bugs Affecting Follower Counts, Like Totals
It's getting buggy out there in the world of social media, as Facebook was joined by Instagram and Twitter on the list of platforms experiencing difficulties. A bug on Facebook Tuesday automatically added audience targeting to video posts by pages, which greatly diminished the reach of those posts. Corporate sibling Instagram is dealing with a...
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How to Prepare a Media Strategy That Can Survive in an AI-Focused World
Once an empty buzzword in the marketing world, extensive advancements in machine learning have made artificial intelligence a necessary and pivotal instrument in a marketer's toolbox. Movies will show you AI that comes in blockbuster proportions: the computer's takeover in 2001: A Space Odyssey or multi-limbed robots battling for humanity's fate in The Matrix. In...
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What Successful Organizations Do to Create Diverse Workforces and Inclusive Cultures
Porter Braswell and Ryan Williams co-founded Jopwell--a diversity hiring platform focused on matching Black, Latinx and Native American students with major companies--after spending a few years buying and selling currencies at Goldman Sachs. The two converted their Wall Street experiences into a technology platform designed at helping underrepresented groups of job seekers, and through that...
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Twitter Is Checking In at the Scorer’s Table for the 2019 NBA All-Star Game
LeBron James, Giannis Antetokounmpo, Stephen Curry or James Harden? National Basketball Association fans can choose which one of those four players will be featured in a complementary Twitter livestream experience during the 2019 NBA All-Star Game Sunday night by voting via @NBAonTNT during the first half. The player who earns the most votes will be...
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How Criteo Is Trying to Navigate GDPR
As a programmatic player that was founded in Europe and one whose business model is so heavily reliant on ad retargeting, Criteo's performance is often deemed as emblematic of the fortunes of the wider ad-tech sector, post-GDPR. Earlier this week, the publicly listed ad-tech outfit reported its third consistent slowdown in revenues since the enforcement...
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Errol Morris Takes Viewers ‘Behind the Foil’ at Chipotle
Chipotle's new campaign taking viewers "Behind The Foil" is all about transparency. Chris Brandt, who took over as CMO for the brand last March, explains that "Behind The Foil" grew out of the observation that "the inside of a Chipotle looks much more like a farmer's market than it does any other restaurant." The brand...
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Meet Masse, a Product Recommendation App That’s Free of Paid Promotion
Influencer marketing is big business. And while brands and influencers strive to make these partnerships as authentic as possible, there's a certain genuine quality that any paid promotion just can't capture. It's the feeling that comes when you find a brand, product or service that you love so much you can't help but gush about...
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Kabooki Opened a Pop-Up Lego Wear Store in London … With No Lego Wear
A pop-up store in the Fitzrovia section of London that was only open for business Wednesday had no merchandise whatsoever--and that was by design. Danish apparel company Kabooki, the company behind toy giant The Lego Group's Lego Wear line, used the pop-up store at 55 Eastcastle St. to debut its limited-edition streetwear collection for adults....
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The Facebook Marketing Partners Program Added an Offline Conversions Category
The Facebook Marketing Partners program is now accepting applications for partners in its new offline conversions category. The social network's offline conversions tool enables advertisers to measure, target and optimize their campaigns based on transactions or events that happen offline. Facebook created a page for potential offline conversions partners, which can apply here, as long...
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Can a Prefab Home Actually Be Stylish? This Upbeat Ad Hopes to Make the Case
Is homeownership in the U.S. a pipe dream or an attainable goal? For millennials, especially, skyrocketing prices around the country have often put home buying out of reach. The average new home, built on site, costs nearly $400,000, according to the U.S. Census Bureau. Enter Clayton Homes with a campaign for its "smart solution" to...
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Google Plans to Invest $13 Billion on Data Centers and Offices Across the U.S. This Year
Google plans to invest $13 billion in data centers and office space this year. Google CEO Sundar Pichai today said the company is expanding its U.S. footprint, with plans to create "tens of thousands" of jobs while giving it a physical presence in nearly half the states in the country. The planned investments are a...
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Twitter Is Testing a New Way to Preview Other Profiles Without Leaving Its Timeline
Twitter is testing a new way for its iOS users to preview profiles without leaving their timelines. The social network said in a tweet that iOS users can tap on any @ handle contained within a tweet to bring up a preview, which allows them to check out that account and follow it, should they...
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Behind the Scenes: Turning the Westminster Dog Show Into a Social Media Sensation
Until a few years ago, the Westminster Kennel Club Dog Show, established in 1877, was a one-day event cherished by an older audience of purebred enthusiasts who admired the parade of perfectly bred canines from the comfort of their own homes. Today, it's expanded into Westminster Week, held annually at New York's Madison Square Garden,...
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Amazon Prime Video Sees Itself as a ‘Global Network,’ and Says It’s Not Focused on Netflix
It's been exactly one year since Jennifer Salke accepted the job as head of Amazon Studios, and she gave reporters a state of the union at the Television Critics Association's winter press tour in Pasadena, Calif. One of her big initiatives when she arrived at Amazon from NBC, Salke said, was getting her hands around...
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Amazon’s New Program Lets Developers Reward Users With Gifts From the Site
Digital marketers are always on the lookout for technology that can deliver the right message to the right person on the right device at the right time. Over the years, there have been many who have claimed they can do it. Today, another company enters the fray: Amazon. With its new rewards service--called Moments--Amazon said...
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Facebook Removed 168 Accounts, 28 Pages, 8 Instagram Accounts in Moldova
Parliamentary elections will be held in Moldova Feb. 24, and Facebook took steps to safeguard the vote in that country from manipulation via its platform. Facebook head of cybersecurity policy Nathaniel Gleicher said in a Newsroom post that 168 Facebook accounts, 28 Facebook pages and eight Instagram accounts were removed for engaging in coordinated inauthentic...
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How The Wonderful Company Created a Wine Brand for Millennial Rosé Lovers in Under a Year
Little about The Wonderful Company's new wine brand is practical. Brought from conception to market in less than a year, the JNSQ brand recently came on the market with a line of ros? and sauvignon blanc--in the middle of winter. The ornate packaging was inspired by vintage luxury perfume bottles, created by a French glass...
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How Maria Menounos Is Building the ‘ESPN of TV Talk’ With AfterBuzz TV
Maria Menounos is a host, an author, a podcaster and even a wrestler, but she is also the CEO and co-founder of a new type of network, AfterBuzz TV, which produces more than 150 hours of programming each week and helps develop the careers of hundreds of new hosts each year. Maria Menounos (l.) with...
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