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Zumba Fanatics Jerk and Twerk at Work in Brand's First TV Spot


Sometimes you just gotta werk it out, even though you're at work.

So says Zumba's first TV spot ever, created by 180LA, showing Zumba enthusiasts jerking and twerking almost against their will as the music in their head moves them.

Some 15 million people every week take a Zumba class, gyrating and wiggling their way to better health through ostensibly fun dance moves. Unlike the name implies, it's not just a fitness-based rumba; it actually combines a mind-boggling number of styles, resulting in the bizarre breakdowns in this video. Which means that no matter your level of fitness or whiteness, you too can Zumba the fat away.

The bigger focus here is just on the sheer exuberance. (The tagline is: "Let it move you.") The spot broke Monday on TV (and will be joined by a load of print) but is is already a hit online. I guess a lot of Zumba fans are finding it hard to contain their excitement over the video, too.

Credits below.

Client: Zumba
Agency: 180LA
Managing Partner, Chairman: Chris Mendola
Chief Creative Officer: William Gelner
Creative Director/Copywriter: Janet Champ
Creative Director/Art Director: Marta Ibarrondo
Head of Production: Natasha Wellesley
Producer: Kevin Diller
Account Manager: Jessica DeLillo
Production Company: RESET
Director: TWiN
Managing Director: Dave Morrison
Executive Producer: Jeff MacDougall
Bidding Producer: Jenn Ingalls
Head of Production: Amanda Clune
Producer: Ed Callaghan
Service Company: Capital Media Company
Executive Producer: Christian Allen
Head of Production: Keely Stothers
Editorial Company: Beast
Executive Producer: Jerry Sukys
Producer: Annie Maldonado
Editor: Paul Norling
Assistant Editor: Ryan Dahlman

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