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Netflix Made a Gilmore Girls 'Binge Candle' That Smells Different as You Burn Through Each Episode


You can binge watch or binge read. And now you can even binge smell!

Check out the Binge Candle, created by Netflix (with help from TBWA\Chiat\Day) to help promote the Gilmore Girls revival. There are four 90-minute episodes as part of Gilmore Girls: A Year In The Life, each related to a specific season. The series follows the lives of Lorelai, Rory and Emily as they go through winter, spring, summer and fall of 2016. 

When you start your marathon of all four episodes, totaling around six hours of Gilmores, you start burning the Binge Candle. As it burns, it's perfectly timed to give off a different scent for each episode that correlates to that season. 

Hopefully Kirk's pig Petal is excluded from this smell experience.

The show originally went off the air in 2007, where it was broadcast on first the WB and then the CW network. After nine years, fans were treated to the revival episodes on Nov. 25, exclusively on Netflix. Show creators Amy Sherman-Palladino and her husband Daniel returned to finish the story as they always intended to do. 

As you hear the final four words of the series (unless Netflix and the Sherman-Palladinos strike another deal at some point), the candle will extinguish. Very dramatic ambience for a very dramatic moment! 

The candle is a part of a limited giveaway for fans of the series in the U.S., Asia and Europe, as well as readers of Hello Giggles and Brit+Co. Understandably, fans are totally excited for this heightened experience. 

Grab your PopTarts and Red Vines to nosh on, but keep them away from the candle. No need to interrupt this "wax ingenuity" with your snack foods. 

Client: Netflix

Agency: TBWA\Chiat\Day

Creative Chairman: Stephen Butler
Executive Creative Director: Linda Knight
Creative Director: Matthew Woodhams-Roberts
Creative Director: Dave Horton
Art Director: Blair Seward
Copywriter: Elizabeth Daniel
Director of Design: Mark Sloan
Designer: Iris Chung

Chief Strategy Officer: Neil Barrie
Senior Strategist: Emilie Arrive

Account Services
Managing Director: Christian Stein
Associate Brand Manager: Louise Hunter

Chief Production Officer: Tanya LeSieur
Executive Art/Print Producer: Dena Moore
Executive Broadcast Producer: Brian O'Rourke
Business Affairs: Mimi Hirsch
Broadcast Producer: Garrison Askew
Production Coordinator: Michael Schroepfer

Post Production
Post Production: Venice Beach Editorial
Executive Post Producer: Sarah Holme
Post Producer: Dustin LaForce
Director of Photography: Jeremiah Mayhew
Editor: Jeremiah Mayhew, Derrick Hackman
Assistant Editor: Charis Tobias
Color: Derrick Hackman

Production Partners
Photography Studio: Venice Beach Editorial
Producers: Nicole Alexander & Dustin LaForce
Set Designer: Alyse Castillo
Candle Maker: Heartland Candles
Promotional Specialist: Coast Graphic Services

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