Bloomberg Media is in a growth mode, expanding its creative, marketing and custom content offerings. And it's latest big move is the hire of Teddy Lynn, Ogilvy & Mather's North American CCO of content and social.
As global CCO, Lynn will lead a team of creatives, editors, copywriters, designers and producers who will make branded campaigns and experiences to fuel Bloomberg Media's projects, the company announced today.
"Teddy is unique in his ability to strategically connect with an audience through compelling content," said Jacki Kelley, Bloomberg Media's COO, in a statement. "His varied background, which includes producing award-winning films, television and advertising, as well as having worked at Morgan Stanley, illustrates his ability to use powerful storytelling to drive business results.
"This is a tremendous coup for our organization."
Lynn said he's excited about the broad opportunities of his new role, which will begin early next year. "I have been lucky to work with a great team and great clients at Ogilvy, but Bloomberg Media's platform and aspirations will allow me to connect so many of my passions and experiences in a way no other role could," he said.
Bloomberg Media's revenue was up 8 percent year-over-year through the end of September. With that growth, CEO Justin B. Smith said, it is "launching ambitious plans to expand our creative, marketing services and custom content capabilities."
Bloomberg hired Steven Feuling from Dentsu Aegis and Michelle Lynn from Carat earlier this year in an effort to build a team with agency experience and reach a premium audience across all platforms.
Two years ago, Bloomberg Media aimed to become the leading media company for financial and business coverage. To get there, Kelley told Adweek, it transformed its products, defined its audience and refined its advertising sales operation.
Kelley added that the company is in a rare position to reach business decision makers, "so we have a unique opportunity to help brands program for this influential and elusive audience.
"Teddy is accomplished at telling stories for brands in all formats across a wide range of media," she added. "What we need him to do is draw upon his broad experiences to create, produce and grow our strategic content offering."