Fast-Food Brands Are Making Slick Mobile Apps to Stay Ahead of Small, Fast-Casual Restaurants

For decades, fast-food chains have chased quick sales with limited-time promotions and products (R.I.P. McDonald's McPizza and Wendy's 2012 luxe hamburger with lobster claws and caviar) and revenue-minded marketing intended to drive incremental foot traffic to restaurants. But with changing consumer tastes for healthier options and new technologies that streamline ordering and delivery, quick-serve restaurants...