Quantcast
Channel: Adweek Feed
Viewing all articles
Browse latest Browse all 9811

As the Lines Blur Between Agencies and Consultancies, New Shops Are Taking a Hybrid Approach

0
0
After years of headlines about consultancies eating ad agencies' lunches, the two groups are increasingly starting to look alike. Since everything in marketing revolves around the client, it shouldn't come as a surprise that they're driving these changes. Faced with new challenges in a rapidly evolving marketplace, clients are demanding a wider range of services...

Viewing all articles
Browse latest Browse all 9811

Latest Images

Trending Articles





Latest Images