Quantcast
Channel: Adweek Feed
Viewing all articles
Browse latest Browse all 8028

As Tech in Marketing Becomes More Commonplace, so Does the Necessity of the CMTO

0
0
The role of the marketer is evolving, and it seems completely unfeasible to think of modern brands operating without the new role of the chief marketing technology officer, such is the demand for the skills the post combines. The CMTO role is a hybrid of the traditional CMO and the CTO, with a focus on...

Viewing all articles
Browse latest Browse all 8028

Latest Images

Trending Articles





Latest Images