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Apple’s Business Chat Is the Conversational Tool That Retail Needs

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Back in 2016, Facebook painted a bright future for the potential of commerce chatbots on Messenger. The rollout, however, was less than stellar, and the hype around chatbots quieted down. But there was a renewed interest in chatbots at Apple's Worldwide Developers Conference in 2017 when the company introduced Apple Business Chat, a platform designed...

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