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Papa Murphy’s Sends $30 Million Creative Account to Mekanism

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Take-and-bake pizza chain Papa Murphy's selected San Francisco-based agency Mekanism as its agency of record, following a review. Seattle-based agency Wongdoody formerly served as Papa Murphy's agency of record and launched the brand's first national campaign last year. "We selected Mekanism because their unique creative ideas are designed to appeal to both our younger target...

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