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With GDPR and Tech Platforms’ Data Debacles, the Ad-Tech Industry’s Looming Shakeout Could Finally Happen

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Every couple of years, marketing observers play a parlor game called "The Ad Tech Shakeout Cometh," in which they pontificate about the impending decimation of the ad-tech industry. The invisible hand of Adam Smith pushes markets in various directions. With a new policy and governmental regulation in Europe and major tech companies coming down hard...

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