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4A’s and Holding Companies Executives Form Advertiser Protection Bureau to Tackle Brand Safety

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The 4A's announced today the Accelerate conference in Miami the formation of the Advertiser Protection Bureau, with several holding company executives serving as founding members. "There has been a lot of discussion around brand safety," 4A's president and CEO Marla Kaplowitz said in a statement. "What's unique about Advertising Assurance is that it evolves that...

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