Infographic: What Consumers Expect of Brands When It Comes to Issues They Care About

Hed: Brand Purpose Dek: What Consumers Expect of Brands When It Comes to Issues They Care About. There's a good reason marketers and the C-suite alike continue to focus so determinedly on brand purpose--it's important to consumers. According to a new study, 75 percent of global consumers expect brands to contribute to their well-being and...