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Digitas Urged Brands to Take a Stand and #Boycott Its Own NewFront Event This Year

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Digitas, the founding agency of the Digital Content NewFronts, chose to ruffle some feathers with a bold, cause-based stance at its showcase this year. Armed with a string of influential speakers, the Publicis network tried to persuade its clients in attendance (which included American Express, HPE, CVS, Sony PlayStation and Lyft) to do the same....

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