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Pepsi Overtakes Coca-Cola for the First Time as Effie Award’s Most Effective Brand

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2017 was the year of Pepsi? It seems a little strange given 2017 was the year of that infamous, tone-deaf ad starring Kendall Jenner. If you look at the work from 2016 though, it turns out those campaigns were incredibly effective, according to Effie Worldwide. Pepsi scored a pretty sizable recognition by Effie Worldwide, a...

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