Pepsi Overtakes Coca-Cola for the First Time as Effie Award’s Most Effective Brand

2017 was the year of Pepsi? It seems a little strange given 2017 was the year of that infamous, tone-deaf ad starring Kendall Jenner. If you look at the work from 2016 though, it turns out those campaigns were incredibly effective, according to Effie Worldwide. Pepsi scored a pretty sizable recognition by Effie Worldwide, a...