The Super Bowl and Winter Olympics Help NBC Repeat Its Season Win in the...
As the 2017-18 TV season winds down this week, NBC is walking away with the 18-49 demo win for the second straight year, marking its fourth victory in the past five seasons. The network is finishing...
View ArticleStoli Gets Colorful for LGBTQ Rights on Harvey Milk Day
Happy Harvey Milk Day! Stoli is taking advantage of this pseudo holiday to release a limited edition bottle celebrating the legendary gay activist and politician. "The Harvey Milk Limited Edition...
View Article10 Female Workers Have Filed Sexual Harassment Complaints Against McDonald’s
The #MeToo movement has made its way into the world of fast food and big burger chains. A group of ten women, all current or former McDonald's restaurant employees, have filed sexual harassment...
View ArticleQ&A: How One Media Agency Finds a Balance Between Working With Big Brands and...
Many in marketing want to work at the hottest new company "disrupting" a certain kind of business, be it shaving, pharmacies or even milk. But most ad agencies don't have that luxury, especially if...
View ArticleFruit of the Loom Has a Message for the Topless Selfie Dudes of Instagram:...
Fruit of the Loom is tackling the big issues, and has taken it upon itself to address a growing epidemic--men's shirtless selfies. In a social campaign released recently, the household name in...
View ArticleGrowth Begins When Clients and Agencies Are Aligned in Their Missions to Change
I love agency life. I have spent the past 20 years of my career at agencies. I have met some of my closest friends through work. I have even met my husband at an agency, which led me to where I am now,...
View ArticleYouTube’s Royal Wedding Livestream Tallied 11.2 Million Views
The livestream of last weekend's Royal Wedding drew 11.2 million views on YouTube while live, making it the Google-owned video site's fifth-most-popular livestreamed event ever. YouTube said in a blog...
View ArticleFIFA Channels Soccer-Loving Kids’ World Cup Excitement in New Global Promos
With the 2018 FIFA World Cup starting three weeks from today in Russia, the marketing campaign for the global soccer tournament is ramping up. Earlier this week, the BBC unveiled an animated film which...
View ArticleFacebook Group Admins Are Getting Some New Features
Group administrators on Facebook are getting some new tools to keep their groups safe and manage them more efficiently. Product director, groups Alex Deve revealed the following new features in a...
View ArticleVerizon’s Emotional New Ad Celebrates Military Family Reunions, Just in Time...
If there's one certainty in advertising, it's the fact that surprise military family reunion spots leave nary a dry eye in the room. Cue an emotional new ad from Verizon Wireless, in partnership with...
View ArticleIn the Vein of Schoolhouse Rock, a Brand Made This Catchy Ode to ‘Overlooked...
Mary Anderson. Alessandro Volta. Marie Van Brittan Brown. They're not exactly household names, but we use stuff created by these and other overlooked inventors almost every day. Hey, let's celebrate...
View ArticleMekanism Launches Media Practice to More Efficiently Meet Client Demands
Independent agency Mekanism is expanding with a new media practice. Mekanism Media will be based in New York and serve as a hub for all four of Mekanism's office and AOR clients. "Overall, we're seeing...
View ArticlePepsi Overtakes Coca-Cola for the First Time as Effie Award’s Most Effective...
2017 was the year of Pepsi? It seems a little strange given 2017 was the year of that infamous, tone-deaf ad starring Kendall Jenner. If you look at the work from 2016 though, it turns out those...
View ArticleOne French Supermarket Chain Used Black Markets to Highlight the Absurdity of...
It's heartwarming when a brand uses its scale in the interest of the public good. It's better still when its impact is so massive it changes harmful laws. French grocery chain Carrefour accomplished...
View ArticleGoogle Hires R/GA Veteran Chloe Gottlieb as Director of User Experience
Longtime R/GA executive Chloe Gottlieb has accepted a top role in Google's design department, agency founder, chairman and CEO Bob Greenberg wrote in an all-staff email this morning. An agency...
View ArticleWhy Brands Need to Pay Attention to Ever-Changing Consumer Habits
Consumers are notoriously mercurial. In fact, they themselves can't predict what will make them happy. This psychological quirk makes it hard for them to know whether the products they purchase or the...
View ArticleCarpool Karaoke Scores Partnership With Porsche, Its First With a Car Brand
The Late Late Show With James Corden has a new episode of its popular series Carpool Karaoke rolling out this week with Adam Levine. None of that is particularly out of the ordinary for the program....
View ArticleTokr Releases First Mainstream Marijuana Spot on iHeartRadio
Cannabis is now legal in California ... but where do you start? That's what a new radio ad--just released to millions of Bay Area listeners in the first advertising push by a marijuana company in...
View ArticleWhy Adobe’s Magento Acquisition Will Supercharge the Customer Journey
Clark W. Griswold's Christmas was in jeopardy--he needed a Christmas tree. Because, of course, Christmas is not complete without that iconic symbol that completes the magical experience of the...
View ArticleESPN Brazil and Samsung Turned Sportscasters Into Emojis, and Everyone Loved It
Every day, real life merges a little more with the digital world, and robots take over more and more human tasks. So it should come as little surprise that ESPN Brazil, in partnership with Samsung,...
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