One French Supermarket Chain Used Black Markets to Highlight the Absurdity of EU Food Regulations

It's heartwarming when a brand uses its scale in the interest of the public good. It's better still when its impact is so massive it changes harmful laws. French grocery chain Carrefour accomplished just that, and in a deliciously subversive way, by launching the "Black Supermarket" alongside agency Marcel. Activated at Carrefour stores nationwide, the...