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ANA Acquires Data & Marketing Association to Help Marketers Adapt to a Data-First World

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One of the ad industry's best-known trade associations is merging with another: Today, the Association of National Advertisers (ANA) announced their acquisition of the Data & Marketing Association (DMA, previously known as the Direct Marketing Association). As a part of ANA, DMA will operate as its own division within the company and will be led...

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