Influencer Marketing to Win Lions: Has Cannes Lost It Completely?
The Cannes Lions International Festival of Creativity, with its dense heritage, famously recognizes and rewards the best in creativity, marketing communications, entertainment, design, tech and...
View ArticleWill Martin Sorrell’s New Tech and Data-Focused Venture Upend Advertising’s...
The rumors, of course, were true. Today the board of Derriston Capital, a publicly traded but heretofore obscure London firm that specializes in acquiring the makers of medical technologies, confirmed...
View ArticleAmbien Claps Back at Roseanne Barr After She Blames Her Racist Twitter Tirade...
Everyone knows there are some weird side effects from taking sleep aid Ambien, but Roseanne Barr's vitriolic racism is not one of them, at least according to Ambien manufacturer Sanofi. The...
View ArticleThe Secret to Marketing Marijuana Lies With Cannabis Influencers
It's official: America's fastest growing industry is cannabis. While opportunity seems plentiful for the marketing firms embracing this new business, they face a number of challenges not seen in more...
View ArticleUnited Adworkers Says It Requested Dan Fietsam’s Resignation Following Sexual...
Following news that Milwaukee agency Laughlin Constable had fired CCO Dan Fietsam, who also resigned from his role as president of United Adworkers following unspecified allegations of sexual...
View ArticleIn a New Spot Addressing the Chicken Shortage, KFC UK Resurrects the Colonel
It looks like something straight out of a dystopian horror flick, but any trepidation evaporates as soon as the Colonel emerges in a "blaze of herbs and spices" in this latest spot by KFC U.K. Colonel...
View ArticleAnonymous Pack of Self-Described ‘Lionesses’ Urge Women to Wear Black at Cannes
Describing its members to Adweek as "lionesses" from various agencies, an anonymous group is calling on women attending the 2018 Cannes Lions Festival to wear black. The movement functions as a...
View ArticleUnmetric: Mariners, Angels, Braves Climb MLB Social Standings in May
The Seattle Mariners posted the most growth on Facebook among Major League Baseball teams in May, according to social marketing firm Unmetric, while the Los Angeles Angels led Twitter growth for the...
View ArticleTV Ads on AMC Networks Will Be Able to Deliver Offers Directly to Viewers’...
For years, networks have been looking for ways to prevent viewers from skipping commercials, and also trying to prove to advertisers that their spots directly result in consumer purchases. Now AMC...
View ArticleNike Recounts the Story of LeBron James’‘Chosen 1’ Tattoo Ahead of His 9th...
The biggest believer in LeBron James' future success as an NBA player and general human being? LeBron James of course. The Cleveland Cavaliers player had so much confidence in himself and his abilities...
View ArticlePitch Names Dynamic Female Duo and Onetime Saatchi & Saatchi Partners as Co-CEOs
Los Angeles-based Pitch announced today the appointment of Sara Bamossy and Marisstella Marinkovic as co-CEOs. Together, they replace Rachel Spiegelman, who gave up the reins to the full-service shop...
View Article20 Takeaways From Mary Meeker’s 2018 Internet Trends Report
It's the most wonderful time of the year: Kleiner, Perkins, Caufield & Byers Partner Mary Meeker's 2018 Internet Trends Report is out. Big themes in the 294 slides this year: Privacy, ecommerce,...
View ArticleCould This Alternative to Bubble Wrap Reduce Ecommerce’s Dependence on Plastic?
Plastic waste has risen to the level of environmental crisis, and the ecommerce boom, which is heavily dependent on plastic for safe deliveries, certainly contributes to the problem. In light of this,...
View ArticleANA Acquires Data & Marketing Association to Help Marketers Adapt to a...
One of the ad industry's best-known trade associations is merging with another: Today, the Association of National Advertisers (ANA) announced their acquisition of the Data & Marketing Association...
View ArticleSkincare Giant Beiersdorf Sends Its U.S. Media Account to OMD
German skincare brand Beiersdorf, whose products include Aquaphor, Eucerin and, most prominently, Nivea, has awarded its U.S. media planning and buying account to OMD after a competitive review. The...
View ArticleWhen Done Right, Extreme Stunts Can Catapult a Brand Into the Public Eye
In the ever-flowing sea of content, whether it be ads or branded messaging, brands are having to find more exciting ways of ensuring their audience both sees and engages with their efforts. Some...
View Article5 Ways CPG Brands Can Shift Their Techniques to Remain Relevant
It is no surprise: Google, Amazon, Apple and Netflix are among the most relevant brands today. They have achieved this by being customer-obsessed, guiding their actions through purpose and continuously...
View ArticleFacebook: Here’s How to Clear Your Location History
If you use the Facebook mobile application with location settings turned on, the app will automatically store your location history over time. If you want to delete this location history from Facebook,...
View ArticleAMC Adopts an Unexpected Slogan for Preacher’s Season 3 Marketing Campaign:...
Enticing new viewers to a show that has already been airing for a few years can be a tough proposition, so AMC is taking an unusual approach to its Season 3 marketing campaign for comic book adaptation...
View ArticleHow GDPR Offers an Opportunity to Rebuild Trust With Consumers
With General Data Protection Regulation (GDPR) now in effect across the EU, nearly $70 billion in programmatic advertising costs will be subject to fines and penalties. As one can imagine, this is...
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