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To Celebrate 50 Years of the Big Mac, McDonald’s Debuts Its Own ‘Currency’

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Brands using blockchain or its own form of cryptocurrency is definitely a thing now. Predictably, technology companies like Microsoft use it to significant effect, yet puzzlingly, other brands have jumped on the bandwagon. AB InBev put beer on the blockchain this summer--and Oscar Meyer's bacon-based currency and Burger King's Whoppercoin in Russia stand out as...

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