Quantcast
Channel: Adweek Feed
Viewing all articles
Browse latest Browse all 11741

Twitter Is Going the Academic Route to Measure Its Public Conversation Health Efforts

$
0
0
Twitter revealed the winners of the request for proposals it issued in March to devise ways to measure the overall health of public conversation on its network. The social network said in March that nonprofit research organization Cortico developed four indicators to measure conversational health--shared attention, shared reality, variety of opinion and receptivity--and it was...

Viewing all articles
Browse latest Browse all 11741

Trending Articles