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WPP Consultancy Gain Theory Hires Former Unilever VP as Its North American CEO

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Gain Theory, the "global marketing effectiveness consultancy" launched by WPP in 2015 as a combination of London's Ohal and the Bangalore-based firm Meritus, has hired a longtime analyst and veteran executive to lead its North American operations. Shawn O'Neal arrives at the company's New York office after serving as vp of global data marketing and...

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