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American Giant, Maker of the Famous Hoodie, Is Getting Into the Jeans Business

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Six years ago, the American Giant signature sweatshirt became an overnight phenomenon when Slate proclaimed it "the greatest hoodie ever made." The San Francisco-based upstart apparel brand could scarcely have hoped for better publicity than that, and the torrent of interest that followed resulted in $600,000 in sales within 36 hours. American Giant sold out...

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