American Giant, Maker of the Famous Hoodie, Is Getting Into the Jeans Business

Six years ago, the American Giant signature sweatshirt became an overnight phenomenon when Slate proclaimed it "the greatest hoodie ever made." The San Francisco-based upstart apparel brand could scarcely have hoped for better publicity than that, and the torrent of interest that followed resulted in $600,000 in sales within 36 hours. American Giant sold out...