Quantcast
Channel: Adweek Feed
Viewing all articles
Browse latest Browse all 10021

How Nike’s $6 Billion Colin Kaepernick Campaign Put the Focus Back on Big Creative Ideas

0
0
The "traditional" agency is dead; data is king; consolidation is the word of the day. You'd be forgiven for thinking ads themselves--and the people who make them--are growing less relevant by the minute. And then there was Nike. One tweet by former NFL quarterback Colin Kaepernick on Sept. 4 featuring a close-up of his face,...

Viewing all articles
Browse latest Browse all 10021

Latest Images

Trending Articles





Latest Images