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Google Adds Custom Performance Metrics, Opening Themselves Up to More Scrutiny

Almost 40 cents in every dollar spent on digital advertising is pocketed by Google, therefore accurate reporting tools for such a platform are crucial for marketers to ensure their campaign spend is...

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Thursday Night Football Is the Only Thing That Matters in High-Octane...

Just over one year ago, Wieden + Kennedy painted college football fandom as a war of rival tribes in its debut campaign for Fox Sports. The exhaustive work ultimately encompassed 17 spots, including an...

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ESPN Promotes 15-Year Veteran Laura Gentile to Lead Marketing Team

ESPN announced today that it has promoted Laura Gentile to lead its promotional efforts as svp, marketing. The new role comes after 15 years with the organization for Gentile, who joined ESPN in 2003...

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Hershey Adds Droga5 to Its Creative Roster Without a Review

Hershey has moved creative responsibility for several of its most prominent candy brands to Droga5. "Droga5 has joined Hershey's roster of creative agencies," a company spokesperson said. "Droga5 is...

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SNL’s 10 Best Ad Parodies, as Selected by Some of Advertising’s Top Creatives

Saturday marks the premiere of Saturday Night Live's 44th season. That's a lot of comedy over the years for what is a genuine American institution. Adam Driver, who starred in one of the funniest...

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How Brands Can Develop a Closer Relationship With Consumers Through Messaging

When was the last time you woke up saying, "I'd love to chat with my insurance company?" That probably hasn't happened. Messaging with a business is not the same as messaging with a friend. You're not...

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With the Stakes So High, Democrats Eschew Political Ad Tropes in Favor of...

Making political ads for Democrats has long been Mark Putnam's business, and lately, business has been especially good. With 2018 shaping up to be a record year for first-time candidates on the...

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Why CBD Marketers Are Turning to Endorsements to Get Their Message Out

As marketers work to counter the perception that marijuana is only for potheads, there's a similar battle being fought on the CBD front--even though the product doesn't get users high. More formally...

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Top Marketers Explain How Emerging Tech Will Transform Their Industries

Year-to-year, week-to-week, even day-to-day technology can change. For CMOs and other brand executives, staying on top of emerging technologies and understanding new business paradigms is essential for...

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An Inside Look at MedMen, Lauded as the ‘Apple Store of Weed’

With its sleek open-concept stores, MedMen--one of the earliest and perhaps best-known players in the retail cannabis scene--is inadvertently creating the template for the modern-day marijuana...

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How Nike’s $6 Billion Colin Kaepernick Campaign Put the Focus Back on Big...

The "traditional" agency is dead; data is king; consolidation is the word of the day. You'd be forgiven for thinking ads themselves--and the people who make them--are growing less relevant by the...

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Marketers Are Putting a New Face on Weed as They Navigate Regulations and...

The ad opens to a group of millennials wandering through the woods, the sun glistening through the trees as they blissfully stroll to a field of flowers. Upon their arrival, a montage reveals the...

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Missed Brandweek? Check Out the Photos From the 3-Day Event

On Sept. 22 through Sept. 25 at the Omni Ranchos Las Palmas Resort & Spa in Rancho Mirage, Calif., Adweek held its three-day summit, Brandweek--the movement to shape the future of brands. Check out...

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eMarketer Sees a 44 Percent Jump in U.S. Ad Revenue for Pinterest This Year

Research firm eMarketer conducted its first-ever ad revenue forecast for Pinterest, calling for $553.3 million in net U.S. ad revenue this year, up 44 percent from 2017, and pegging it to top the $1...

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How the Harlem Globetrotters Upped Its Game With Gen Z

At Brandweek's inaugural event last week in Palm Springs, Calif. attendees heard from several startups that innately know what it takes to cultivate a strong bond to young consumers. While many of...

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Facebook for Business’ New Video Series Goes Behind the Break

Facebook is premiering a new video series on its Facebook for Business page, Behind the Break, spotlighting how companies have used the social network's marketing solutions to help scale their...

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Fox News’ Marianne Gambelli, and Not Joe Marchese, Will Likely Run Ad Sales...

The part of 21st Century Fox that will be spun off ahead of its $71.3 billion merger with Disney--known tentatively as "New Fox"--is starting to take shape. And the plan is for Fox News ad sales chief...

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Former Facebook News Feed Head Adam Mosseri Is Taking the Reins at Instagram

When Instagram co-founders Kevin Systrom and Mike Krieger dropped the bombshell news late last week that they were leaving the company, speculation turned to Adam Mosseri, the Facebook-owned photo- and...

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Design Army Puts Visual Storytelling Above All Else

Arresting imagery with a playful sensibility runs through much of the work from Design Army. The Washington, D.C., creative firm was co-founded by wife-and-husband team Pum and Jake Lefebure, who met...

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How Advertisers Are Using Robots to Play With Your Feelings

In the world of beer advertising, emotional attachment is everything. Marketers are often trying to sell consumers feelings--game-day excitement, nightclub cachet, good times with friends--as much as...

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