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Marketers Are Putting a New Face on Weed as They Navigate Regulations and Battle Stoner Stigma

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The ad opens to a group of millennials wandering through the woods, the sun glistening through the trees as they blissfully stroll to a field of flowers. Upon their arrival, a montage reveals the idyllic day ahead of them: They laugh, picnic, play chess, take pictures and later huddle around a campfire to cap off...

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