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Want Facebook Engagement? Post Videos, and Make Them Funny or Inspirational

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The keys to driving engagement on Facebook? Post video content and inspire people or make them laugh, according to a new study by social media management tool Buffer and content marketing tool BuzzSumo. Buffer and BuzzSumo analyzed over 777 million Facebook posts from 2018 and narrowed their focus to the 500 most popular ones, which...

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