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Instagram’s iOS Users Will Soon Be Able to Share Feed Content Across Multiple...

Instagram confirmed that it is rolling out the ability to publish feed posts to multiple accounts simultaneously to all iOS users. A spokesperson said, "We are rolling out this feature to provide a...

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Want Facebook Engagement? Post Videos, and Make Them Funny or Inspirational

The keys to driving engagement on Facebook? Post video content and inspire people or make them laugh, according to a new study by social media management tool Buffer and content marketing tool...

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Why Brands Like Pabst and GoPro Still Rely on Fans for Marketing, and...

As the first day of CES wrapped up and attendees headed out into the cool desert air for industry dinners and parties--or the casino floor to try their luck--Adweek caught up with three senior...

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Kraft-Heinz Is Pushing Its Frozen Food Brand During the Super Bowl With an...

Devour, Kraft-Heinz's frozen food brand, will make its Super Bowl debut this year with a 30-second spot in the third quarter of the game. David Miami is handling creative for the ad, which will have a...

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Hulu Is Rolling Out Performance-Based Measurement for Brands

Hulu is beta testing a new, performance-based measurement that could help brands determine how many people purchased a product, downloaded an app or signed up for additional information as a result of...

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YouTube: Here’s How to Change the Name of a Group Chat

Did you know that YouTube allows you to change the name of your group chats after they've been created? Even if you weren't the one who created a group chat, you can still change its name. Our guide...

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It’s Time to Implement Brand Safety Without Second Thought

It's so true that we need brand safety that we shouldn't actually be talking about it anymore. It should just be the norm and part of what we do. Why then, in 2018, where we live in the most connected,...

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This Cruise Line CMO Just Bought Equipment On the Spot at CES

Omnicom's media network OMD USA decided to change up how it approached CES this year by providing curated tours for clients on the massive Las Vegas trade show floor. Adweek is partnering with OMD this...

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By Humanizing Brands With AI, Common Marketing Issues Will Cease

Historically, many brand-based problems have stemmed from not being human enough. This issue is going to become more complex as people start talking to the smart microwaves and other devices Amazon and...

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VMLY&R Named U.S. Agency of Record for Nature’s Bounty and Sundown Naturals...

WPP's VMLY&R, formed through last year's merger of VML and Y&R, announced on Thursday its appointment as agency of record for Nature's Bounty Co.'s household Nature's Bounty and Sundown...

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Wheelhouse Entertainment and Partner Jimmy Kimmel Buy a Minority Stake in...

Wheelhouse Entertainment, a talent and content company launched one year ago by former ITV America CEO Brent Montgomery, announced today that it has purchased a minority stake in Portal A, a...

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SodaStream U.S. Marketing Chief Departs After 4 Months as PepsiCo Completes...

SodaStream, the Israel-based home carbonation company that made major waves in the soda industry before being acquired by PepsiCo in December for $3.2 billion, recently parted ways with its top U.S....

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Clinique Puts a Trendy Twist on a Beloved Product: Personalization

Clinique launched its signature product, Dramatically Different Moisturizing Lotion, way back in 1968, and it's been one of the brand's biggest sellers ever since. A version of it--there's also a...

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How Technology Is Reshaping the Concept of Play

A huge, but slightly unsung, portion of the CES convention floor is devoted to games, sports and how we play. In part two of our tour guide series with OMD USA, which is providing curated tours for...

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Super Bowl LIII Is ‘Over 90% Sold’ With 3 Weeks to Go, CBS Says

CBS ad sales chief Jo Ann Ross and her team began selling ads for Super Bowl LIII as soon as Super Bowl LII ended last year. Now, with just over three weeks left before the Big Game, Super Bowl...

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A Brooklyn Bodega Is Selling ‘Jakelin’ Coke Bottles to Honor a Child Who Died...

Coca-Cola bottles have become well known in recent years for the wide variety of names found on their labels, and the brand has even empowered fans to order their own custom-printed names. Now a group...

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Sears Chairman Eddie Lampert Refuses to Let the Chain Go

Sears chairman Eddie Lampert's investment firm upped its bid for Sears Holdings to nearly $5.1 billion, and the retailer will live to see at least Sunday. According to a regulatory filing, as of Jan....

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You & Mr Jones Acquires Majority Stake in Company Behind Unilever’s In-House...

Today, global "brandtech" network You & Mr Jones announced perhaps the largest in an ongoing series of acquisitions across the marketing space since its 2015 launch with the purchase of a majority...

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Ford and Audi Partner With Qualcomm to Demo 5G Cars That Talk to Stoplights

Qualcomm is offering a glimpse at how the next generation of wireless service could lay the groundwork for a self-driving future. Today, at the annual Consumer Electronics Show, the telecom chipmaker...

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The Daily Show With Trevor Noah Brilliantly Spoofs M. Night Shyamalan’s ‘Glass’

Sharp-eyed viewers who watch The Daily Show with Trevor Noah tonight will something familiar during the first commercial break. In partnership with Universal Pictures, the show's branded content team...

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