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Why Brands Like Pabst and GoPro Still Rely on Fans for Marketing, and Probably Always Will

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As the first day of CES wrapped up and attendees headed out into the cool desert air for industry dinners and parties--or the casino floor to try their luck--Adweek caught up with three senior marketers to discuss how technology is helping create communities of consumers around their brands, services and products. In this video, Jillian...

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