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Levi’s CMO Explains Why It’s Worth Taking the Risk to Be Political

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With the American political scene about as raucous and contentious as it's ever been, a brand can be forgiven for wanting to steer clear of politics in any way. But Levi Strauss & Co. is willing to wade into that morass--most notably with last year's "Use Your Vote" campaign. The featured spot, along with its...

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