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Measurements Become More Efficient Once Advertisers Realize Metrics Aren’t...

In the beginning, and arguably even still today, one of the beautiful things about digital marketing is how measurable it is in (at least close to) real-time compared to other traditional advertising...

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5 Reasons We’re Seeing a Resurgence of Google’s Zero Moment of Truth

In 2011, Google launched the Zero Moment of Truth campaign (ZMOT). It made a strong case for capitalizing on those on-the-go moments in the buyer's journey. For example, when a shopper looks up product...

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Analyst Brian Wieser Joins WPP’s GroupM to Drive and Expand Its Thought...

The trade press's most famous source for real-time analysis, industry trends and commentary is going in-house: WPP's GroupM hired Brian Wieser for its the newly-created role of global president,...

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Spotify Bets Big on Podcasting With 2 Major Acquisitions

Spotify is set to buy podcasting companies Gimlet Media and Anchor in a move that will reshape the landscape of the nascent industry. The streaming service announced the two deals in a blog post from...

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Levi’s CMO Explains Why It’s Worth Taking the Risk to Be Political

With the American political scene about as raucous and contentious as it's ever been, a brand can be forgiven for wanting to steer clear of politics in any way. But Levi Strauss & Co. is willing to...

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Reebok Picks Deutsch as Global Creative Agency of Record to Build Its Fitness...

IPG's Deutsch has emerged as the winner of a global creative review launched by footwear brand Reebok. The agency's New York office will lead the business moving forward. The Boston-based company,...

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Bethenny Frankel on Making Mistakes, Her Trademark Candor and the Value of...

Bethenny Frankel has come a long way since her first season of The Real Housewives of New York in 2008--specifically, from reality star to full-blown business mogul with a multimillion-dollar food and...

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Infographic: What Shoppers Actually Think About the Hottest...

With a bevy of direct-to-consumer upstarts regularly entering the market, we wanted to find out not only how consumers shop but also how they perceive trends within the DTC brand space. That's why...

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How Telemedicine Companies Are Making Healthcare Faster and Cheaper, and Its...

When Zachariah Reitano was a teenager, he suffered erectile dysfunction and--like many of the 30 million American men who experience ED--he was embarrassed by it. Unlike most of them, though, he has a...

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Vp of Communications Caryn Marooney Is Leaving Facebook After 8 Years

Facebook vice president of communications Caryn Marooney is leaving the company after eight years, saying that she wants to return to her roots in tech and product. While there is never a good time for...

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Finn Partners Deepens Its Marketing Bench With Purchase of Boston Agency...

Global marketing and communications firm Finn Partners has acquired Small Army, a 45-person Boston marketing and creative agency, for an undisclosed sum. Seven-year-old, New York-based Finn specializes...

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Facebook Is Giving Users More Details When Custom Audiences Are Used

Starting Feb. 27, Facebook will add more information to its "Why am I seeing this?" explanations of ads for users in cases when custom audiences built from customer files were used. The social network...

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How The Masked Singer Became Broadcast’s Biggest Midseason Hit

The Masked Singer, Fox's bonkers new reality show in which celebrities dressed head-to-toe in outlandish costumes sing anonymously and one contestant is unmasked each week, has become 2019's first...

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Safety Check Is Now Available to All Workplace by Facebook Premium Customers

Facebook's Safety Check feature is now available to all Workplace by Facebook Premium customers. Workplace by Facebook said at its Flow leadership summit last October that the social network's...

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Microsoft and Google Were the Two Most Effective Super Bowl Ads, According to...

It's the Thursday after the Super Bowl, and everyone has already weighed in on their favorite ads of the game. But which ones actually helped the brands they were advertising connect with potential...

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3 Secrets to Peloton’s Astonishing Success

When Tom Cortese and his four co-founders started Peloton in 2012, they were faced with an industry that hadn't seen change in "40-plus years." They set out to shift the fitness landscape--not just...

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Q&A: MediaLink’s New Managing Director on Why Ad Agencies Will Survive

Today MediaLink, the advisory firm that has become a ubiquitous presence in the media and advertising industries, announced the hire of Christopher Vollmer as managing director. The newest member of...

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GroupM Consolidates Commercial Data Benchmarking With COMvergence, Ends...

WPP's GroupM has consolidated the reporting and analysis of its commercial and business development data with global independent research firm COMvergence in an attempt to be more transparent,...

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The Facebook Communities Summit Featured Several Updates for Groups

The Facebook Communities Summit at the company's headquarters in Menlo Park, Calif., Thursday brought with it several updates for groups and other components of the social network. New post-formatting...

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Planet Fitness Names Barkley Its Lead Agency Across Creative and Media

Kansas City-based independent full-service shop Barkley has been tapped as the lead agency for Planet Fitness. The agency said in a statement that it will be tasked with helping the franchisor and...

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