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Reebok Picks Deutsch as Global Creative Agency of Record to Build Its Fitness Brand

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IPG's Deutsch has emerged as the winner of a global creative review launched by footwear brand Reebok. The agency's New York office will lead the business moving forward. The Boston-based company, which was acquired by Adidas in 2005, began the search for a new AOR partner several months after hiring former Crayola executive Melanie Boulden...

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